Conducting Simple Market Research Saves Time And Money

Stepping into product creation and production is the goal of many entrepreneurs. When you have an idea, the next natural impulse is to turn the idea into form but there are several other stages of the process you may want to go through first before you invest too much time and resources into actually producing the product. Without some testing and market research, you may find yourself continually going back to the drawing board to make a product that will actually sell. You may not have the resources available to conduct more thorough research but here are a few testing strategies you can use to get market validation for your product or service whether you’ve invented a widget or you’re a consultant with a process to offer. When you’ve gotten a YES in these areas, then you’ll know it’s time to proceed to the next step.

1. Talk to your customers AND end users. These two groups are not the same and usually represent the retail buyer and their customer or your distributor and the person who buys from them. For instance, you may interview Home Depot customers who would buy your product if it was available but if the store’s buyer doesn’t get it, he won’t place an order from you. This also applies to online marketing when you’re working with affiliates. You want buy-in from BOTH groups.

2. Know where your product will sell first. Your product may look different on a store shelf, selling online, selling in Costco or bundled with another product. Discover which distribution channel will be most lucrative for you first and then make a product that will suit that channel. I knew someone that invested his first round of capital developing a product for Lowe’s Home Improvement only to find that the packaging was totally inappropriate and the buyers weren’t interested in carrying the product but he hadn’t taken the time to discuss it with them. It would have been better suited as a direct response product and sold via infomercial to start.


3. Test your price points. Karen Neuberger makes a famous line of loungewear for women. Her primary market is high-end Nordstrom’s but her outfits also sell in lower-end Marshalls stores. Even though the products may look very similar, there are very distinct quality differences between the two. The quality of the product made is a reflection of the price point that is most suitable for that particular market.


4. Pre-sell whenever possible. There is nothing that provides validation as much as early traction—knowing there are people willing to pay for your product. You can pre-sell by selling small orders or pre-sell the idea and then make the product later.

5. Be sure you can fulfill orders in a reasonable time and with minimum cost . You may have a great idea but the costs related to getting the product to the customer are greater then any demand would be so it may not make sense to even produce or promise the product. This is also true of a service when your time is involved. Regardless, make sure you know you can deliver on your promise before you commit to producing your product. For instance, think of the logistics and resources involved for FedEx or Super Shuttle Transportation to deliver on their brand promises of rapid transportation. A dentist who promises rapid response for walk-ins and then is faced with 500 new patients walking through the door will need to rethink his/her fulfillment and distribution model.

To schedule your complimentary “Passion To Prosperity Strategy Session”, contact Maria Simone by sending an email to admin@passion2prosperity.com. You may reprint this article in its entirety with author's contact and bio information.

Creating Abundance With Joint Venture Alliances

Intentionally creating WIN-WIN-WIN promotional opportunities with those who have a vested interest in your success can set the stage for abundance to flow effortlessly into your business. Collaborating with like minded individuals can be one of the fastest ways to promote and sell your products and services. I have experienced substantial growth in many areas of my businesses including revenue, attraction of customers more aligned with my offerings, a substantially larger mailing list, reduced marketing expenses, and so forth. A Joint Venture (JV) happens when 2 or more entities come together to create a mutually beneficial relationship that not only supports one another’s success but also creates more value for the customer. Because it has become such an important and effective marketing strategy over the past few years, I devote a fair amount of time going over the nuances of creating and sustaining these relationships in my business development programs. The strategies include:

1. Establishing a common objective to base the relationship on.
2. Finding your ideal Joint Venture partner.
3. Making that initial contact and inspiring a JV to do business with you.
4. Crafting a WIN-WIN-WIN scenario beyond basic financial compensation.
5. Execution of the promotion.

There are many reasons WHY one would want to create a JV relationship. Here are a few scenarios that tend to produce the most fruitful outcomes for me and the clients I’m working with:

1. Rapidly expand your subscriber base. It’s easy to quickly increase your list of prospective customers when you can tap into someone else’s list and the goodwill they have already established.

2. Establish instant credibility. If you’re new to your industry and would like to quickly establish trust with your market, having an endorsement from a well-respected player could be exactly what’s needed.

3. Create a successful program or product launch. Allow your JV to assist with promotions of your products and services to their already established markets that contain your ideal customer. For instance, if I owned a scrapbook supply company and my JV had a substantial mailing list of scrapbookers, it would be in my best interest to collaborate with them for my product promotion.

4. Offer more value to your customers. Who doesn’t enjoy a “gift with purchase”! Bundling your products and services with those of your JV partners truly creates a WIN-WIN-WIN because your JV partner gets exposed to a new market, you get to offer more value which will help increase sales and your customer gets to take home the prize.

5. Use the JV partnership to establish a milestone. There’s strength in numbers and your JV partners may be able to help you achieve bestseller status if you’re an author, win an award or contest or help you make an outstanding contribution to a non-profit simply by reaching out to their database.

6. Use it to attract necessary resources. There are resources you need in your business to be able to serve more customers. Your JV partners can help you attract these resources and may include capital, media attention, team, and manufacturing support.

To discuss next steps to creating profitable and rewarding Joint Ventures and how to include them in your business, email simone@passion2prosperity.com for a private consultation

Use the Triple S formula to grow your business

I can usually tell very quickly what kind of revenue someone has and how sustaining their growth will be by using my Triple S formula:

* Systems

* Structure

* Scalability

Without it, you may feel that you own a job and work hard to stay ahead.
Without enough of the Triple S, you may not be able to break through revenue thresholds.

Want a million dollar business? Think Triple S!

We'll be discussing what it means and how you can have all this on our next Abundance Mastermind Group Call.

Tuesday, October 20th at 12pm pacific/ 3pm eastern.
You can join this call and next month's call for FR*EE when you purchase my ebook:

"Passion To Prosperity: Instant Ways To Profit From Your Skills and Talents".
http://passion2prosperitybook.com

During our call, I'll lay out key areas of your business where you want to create systems, structure and scalability to help you break through any revenue plateuas you may be experiencing.

I'll also take questions about how to integrate it in yours.
I'll help you shift your thinking about how to create that million dollar business AND you'll have specific action steps to take after the call.

How To Stay ON The Road To Success!

We're so hard on ourselves! I've met so many entrepreneurs who regularly chastise themselves for "not knowing better" or taking longer to launch, or needing more money then originally thought. Pul-eeze! How are you supposed to know everything? The fact is, no one really taught us "success" in school and I don't know about you, but Business Ownership 101 was not offered as a class in grammar school or high school. In fact, it's only been in the past few years that they're actually offering more entrepreneurial classes in school. The road to success is not really a ROAD as far as I'm concerned. It's more like a LABYRINTH with lots of twisty turns---some seem to go nowhere and others take you one step closer to the prize. You can really learn to enjoy those twisty turns if you just start easing up on the self judgement, breath e, be more compassionate with yourself and know it's more about the journey. So while most entrepreneurs barely know what they're doing when they first start out in business (it's so true), here are things you can do to keep yourself moving forward successfully:

1. Don't wait until it's perfect
Don't hold back. Start bringing your dream to life by putting your product or service out there in one form or another and let it evolve from there. You may not have a product ready for instance, but you can easily start building your markets.

2. Surround yourself with people who model success in different areas
Don't operate in a void. Seek out those who really know their stuff and are willing to share their wisdom and open doors to new opportunities. Ask for help, ask lots of questions..always!

3. Focus on your passion, not the money
Let your desire to be part of something bigger than you be your driving force and you'll maintain the momentum you'll need to see it through. Money is not a long term motivator. Focusing on your PASSION will bring you more joy and inspiration.

4. It's none of your business what others think about you
Stay true to yourself, your passion, what you know is right, your plan, the desire to be a trailblazer who thinks outside the box---all of that---and don't let others bring you down or insist you can't do something. Always consider the source if you're ever going to react to what others may say about you.

5. Have a "no matter what" vision
You won't always know how to do something---you couldn't possibly know it all--- but you should have a clear image of what you really want. Stay focused and committed to THAT and you'll always be guided to the next step.

6. Every resource you need is within your grasp
If you really pay attention, you'll soon realize that every people or material resource you'll need to accomplish your goals, including money, is close by and well within your grasp. It's how God works with a great idea and a driven entrepreneur.

7. Keep immersing yourself in learning and growing as a human being
It's not just about doing your business--- you'll also want to regularly invest in your education--especially in the areas of finance, sales, marketing, spiritual and personal development--- so that you can become more strategic and intentional about your success and not so much "flying by the seat of your pants".

8. Be creative and solutions based
That's also a nice way to say never take no for answer. Be the MacGyver of your business. If you feel that you're lacking in resources, find a new way of acquiring them. Know there's a solution for every challenge!

Reserve a spot in Maria's 16-week Business Building Protégé Program and walk step-by-step into creating YOUR dream business http://passion2prosperity.com

Secrets To Being A Customer Magnet In Your Business

Do you have people in your life who are on the fence about doing business with you, or potential investors that haven't quite committed to writing that check? Do you know where to even find these people? Here are some simple strategies that help people take action. The process starts even before this person comes into your life!

1. Have your prospect's best interest at heart
People connect with authenticity and someone who is passionate and enthusiastic about what they're offering. Is that you? Are you genuinely interested in providing the right solution or just interested in making a sale. The more aligned you are with this process, the safer your prospective customer will feel.

2. Know who your ideal customer is
Many people try to serve too broad a demographic and therefore don't come across powerfully to anyone in particular. Narrow it down so that you can show up as a "specialist" to a certain group. They'll take action much faster. You may also be communicating to the wrong group altogether. Success here is not necessarily dependant on the number of people you're speaking to but the quality of those contacts.

3. Get crystal clear about the needs of your prospective customer
Ask questions that allow them to share what's true for them --- what are their priority needs? what is an ideal situation for them? This info can be conveyed in a conversation OR become proactive and address their needs in all written communication. Don't just keep pushing your agenda on them without understanding what they truly need.

4. Become useful or indispensible to them, regardless
Some time ago I had a desire to create a Joint Venture with another organization. Before they had decided to do business with me, I took the initiative to make some additional contacts for them and supported them in other ways because I was very clear what their overall needs were. Getting them to say "yes" to my agenda was a much easier process afterwards. You can even create this same situation when serving the masses online...what can you give first?

5. Communicate your value
You want to be crystal clear about what you're offering your prospects and the VALUE of that offer expressed in dollars, time, potential, peace of mind, etc. A confused mind will take no action. Don't make assumptions they have all pertinent information. There should be a very direct and clear connection between your solution and their pain.

6. Go where they go, know who they know
If you truly understand who your ideal customer is, then you'll know exactly where they "hang out" so you can join them and not waste time and resources trying to find customers in places where they aren't. If you're a restaurant, you'll want to connect with people who are hungry or planning to eat out. You'll also want to connect with people THEY look up to who can help boost your credibility with endorsements and testimonials. People in pain would be referred by medical practitioners, pharmacies, etc.

Join Maria for the "Passionate Business TeleSummit" to learn more about attracting the right customers and increasing your revenues http://passionatebiz.com

One of my favorite OFFLINE marketing strategies

I'm heading out for a little R & R this weekend--hope you are too-- and I wanted to get this important announcement out to you before I take off:

Launching some aspect of your business using online marketing strategies is one of the fastest and most cost effective ways to get into revenue and to quickly build a following-- it's one of the key elements of our Protégé Program.

When it comes to OFFLINE marketing, however, one of my favorite strategies is the use of (in-store) live events and product launches. They're especially effective if you're just starting out or have a limited marketing budget! They produce instant connection to your market, offer plenty of media opportunities, quick revenue and so much more.

LIVE EVENTS & APPEARANCES can be organized at almost any venue, for any industry, for virtually zero up-front marketing costs and can be easily duplicated.

In my next ABUNDANCE MASTERMIND GROUP call scheduled for Tuesday, June 16th, at 12pm pacific, I'll share specifics of :

*How to create a live event that positions you in front of your perfect target market.

*How to determine the best venue and pay ZERO for the event.

*How to get thousands of dollars worth of fr*ee media and marketing exposure.

*How to recreate the event for ongoing national exposure.

*How to leverage each event to get contracts for new business.

*How to use the event to beings tons of new visitors to your website or store.

Each event I've organized has produced thousands in immediate revenue and the goodwill, media exposure and ongoing traffic to my websites continues on MANY MONTHS after the event.

If you're currently a Member in good standing, you'll be sent specific details. If you'd like to join this event for FR*EE, simply purchase my Passion 2 Prosperity ebook at http://passion2prosperitybook.com and you'll receive 2 MONTHS FR*EE
in my Abundance Mastermind Group which includes Tuesday's session!

The value of this gift is $150 but you'll join me as my guest for 2 MONTHS by simply making a purchase...and a portion of all ebook sales goes to the local Food Bank.

Maria Simone is a speaker, author, and transformational business strategist who helps entrepreneurs and services professionals with "next steps" in creating 6 and 7 figure businesses.
http://passion2prosperity.com

7 Practical Steps To Create The Business of Your Dreams, Part 1

Planning and launching a successful business calls for many elements to be aligned including, vision, planning commitment, etc. There’s a sequence of events that lends itself to success in our Free Enterprise system and if you follow them, you can dramatically improve your chances of success. Businesses that get stuck or lose momentum are usually out of sequence and you merely need to refer back to the model to get back on track.

I’ve put together 7 very practical core steps to launch a business successfully. These strategies apply primarily to an offline business and when I use them for online projects, they help me accelerate.

1. Clarify your VISION.
Take some time to understand what you want YOUR life to look like and are you passionate about what you’re doing? Does this new concept fit the lifestyle you desire? Check in with experts to help initially validate your idea. It’s critical that you’re personally aligned with your business otherwise you’ll lose steam or possibly sabotage efforts along the way. Could be a great idea but if you don’t love it you won’t follow through. You may absolutely love your idea but if the risks outweigh the rewards or the market isn’t big enough, it may not be worth the effort. If you’re in business now but losing steam, go back and find your purpose for it again to renew your passion!

2. PLAN for success.
You may opt to do this in stages but some business planning is essential for success. As with any journey, a roadmap is necessary in order to quickly and safely get to your destination. Same premise applies for your business. It’s also much easier to test your concepts on paper first before investing too much time and money. The planning stage is a great time to detail your markets, the products & services you’ll be offering, how you’ll serve your customers and how much it will cost to accomplish all of the above. This is where I would also perform beta testing or achieve local sales to “test the waters” so to speak. Validate along the way before launching full out! I have worked with many clients who thought their business would look one way but when we worked it out on paper, they realized another expression would be best.

3. Build a TEAM.
The sooner the better! Start looking for people who can assist with industry expertise, business development, those who represent your market, support you emotionally, mastermind your concepts, etc. Those who will fill in the gaps of your plan--- will you be a retail store, an online entity, print catalog?? These people will work ON your business. You’ll also want to attract operational, sales and marketing support when the time is right--- plan for it so that you can activate a wonderful manifestation cascade! When we work through this process with our clients, they inevitably come to realize that the people they most needed in their business were already in their life. They just hadn’t properly defined the support they needed. This was the case for Cathy who realized, after working through this step, a high level contact she needed to a sports organization was someone she actually knew and had access to!


4. Plan for and access Funding Resources.
There are literally DOZENS of ways to fund your business so it’s not necessary to struggle without having the proper resources. Unless you’re completely capable of self-funding, skipping this step could result in sluggish starts, lots of stress and a general failure to launch. Establish a funding plan early on and start accessing the resources BEFORE you need them so that you’ll have what you need for salaries, product development and to execute a proper sales and marketing plan. HINT: “create a viral marketing campaign through word of mouth” isn’t necessarily without costs. Funding could include pre-selling strategies, corporate sponsors, business lines of credit and private investors.

In our next issue I’ll share Part II and the remaining 3 strategies. Maria Simone helps those who want to transform their talents to create 6 and 7 figure businesses. Learn more at http://www.passion2prosperity.com

Build your business without working harder?

I have to tell you I was brought up with the notion that financial success = HARD work & struggle.
Even though my family was financially comfortable growing up, I hardly saw my father as he managed his busy law firm.
I also don't recall many people in my life expressing passion for the work they were doing... mostly working to make a living.
I do remember a fun-loving cousin who was the only real entrepreneur of the family yet who was regularly laughed at for having "pipe dreams".
Ah, such is life! I'm sure I wasn't alone.

Needless to say, I worked very hard for all of my past professional and financial successes but 7 years ago that started to change as I immersed myself in spiritual transformation and personal growth.
I was absolutely committed to creating abundance with more ease and flow!

Today, I've learned to infuse more CONSCIOUS business building strategies into everything I do and it has had a dramatic impact on my professional advances, relationships, opportunities presented, flow of income, and so much more.

Tuesday, May 19th, is our next monthly "Abundance Mastermind Group" Coaching call and I'll be presenting :
"Creating Prosperity with Conscious Business Building Strategies"

You've heard about the Universal Laws but do you know how they specifically apply to your business?
I've found out many people either don't know or just get think it's all about Law of Attraction.
On Tuesday, I'll share my secret recipes with you. I specifically focus in on the areas of money flow, productivity, joy, & relationship.
This is where they've had the greatest impact in my life and business. Believe me, we're going BEYOND Law of Attraction.

How would YOU like to join us and receive 2 months FR*EE in my Abundance Mastermind coaching group?
Simply go to http://passion2prosperitybook.com/ and when you purchase my ebook & audio program at the discounted price, you'll receive your complimentary membership.(Existing Members in good standing will receive specific details soon...you're invited to simply share this with others.)

Without working HARDER in your business, on our call I'll show you how to:

*Dramatically increase productivity
*Improve your business relationships so people are really supporting you
*Gain more respect & support from your peers as well as mentors
*Attract more customers, investors and contracts for accelerated growth
*Quickly increase your revenue to move into ease and flow

I've done it for myself, I've been showing my clients how to do it and now I'm sharing it with you----for FR*EE.
http://passion2prosperitybook.com/ <---- click to purchase & teleclass details will be emailed immediately.

If after our call you feel that the strategies I share have no bearing on YOUR life, I would be HAPPY to issue you a refund. I know this call will change your perception of how you do business AND life so don't miss out!

To your SUCCESS!
Maria Simone

PS Want more step-by-step support? There's still room in our Protégé Program http://passion2prosperity.com/program

7 Strategies To Help You Quickly ATTRACT Investors

This week's article is about positioning yourself to become more attractive to capital. If you're not raising capital however, just substitute any comparable resource you desire to have. It still works since the emphasis is on attracting what you need next!

Prospective investors are all around you ---there is no shortage of money. The key is, the more prepared you are, the more compelling your investment opportunity becomes. Raising capital from investors or acquiring the proper resources you need is a right of any entrepreneur and one of the best ways a growing business can assure its success. Learn how to compel others to invest rather than you "chasing" the money. Here are the top 7 things you can do right from the beginning to build value in your business and help you become more ATTRACTIVE to the money. This list is only a guideline and it should not be implied that all these are absolutely necessary to be successful in this process...it just helps to accelerate your efforts.

1. Develop a healthy relationship with money and know that you deserve to have it.
Money is just energy and capital is just one of the many resources necessary to grow your business. If you become too attached to this process or have a sense that your self-worth is tied to how much money you have, you may actually repel investors.

2. People invest in PEOPLE.
Make sure you've taken the time to attract the right mentors and advisors to support you during this process to help you attract the resources you need. There are others who have made this journey successfully before you so find out who they are and attach them to your project somehow. Investors and sponsors are more inclined to put their money into a project with a management and advisory team that has a proven track record. If they've done it once, they are more likely to re-create their success.

3. Do what you can to prove out or VALIDATE your concept.
Includes developing your markets, monetizing some aspect of your business, building a database of prospective customers, forming strategic Alliances and Joint Ventures, and/or obtaining purchase orders and letters of interest whenever possible. Bottom line, investors and sponsors are more inclined to take notice if you can show that there really is interest in your products and services.

4. Develop a Business Plan.
One that illustrates the market you're serving, describes your products and services and details how you plan to get them in the hands of your customers. A plan is also a great visual representation of what you desire to have and that alone will help you begin manifesting whatever you need to make it happen.

5. Obtain as much protection for your Intellectual Property (IP) as possible.
Having a patent, or the opportunity to patent your IP, is generally the most attractive IP opportunity to an investor. If not a patent, make sure you have the opportunity to create future IP such as trademarks and copyrights to show that your products and services will not become obsolete. Protect what you can up front to assure interest from investors but if that's not possible now, make sure you have a plan to do so in the near future.

6. Get connected!
Investors will have a higher degree of confidence and interest in an entrepreneur who knows how to network and easily connect to the resources he or she needs. Join groups that support your agenda, connect with your community, show up at industry related events, tap into the power of social networking.

7. Make sure you are passionate and invested in this process yourself and be able to clearly articulate that to investors. Investors want to know how much time and money YOU'VE invested, how passionate YOU are, how far YOU'RE willing to go with it and how stable YOU are emotionally and financially so that they know you'll have staying power. The more committed you are to making the "journey", the more attractive you will become to investors.

Application of these items will help you become super-attractive to money and other resources! Maria Simone helps those who are in various stages of planning, packaging, and launching their businesses acquire the resources they need at http://www.passion2prosperity.com

Abundance Strategies for Business Building-- Thursday Teleclass

If you haven't noticed, the rules of business are shifting.
* Technology has ushered in new opportunities, closed the door on others.
* Consumer buying criteria has shifted, as have the tried and true marketing techniques.
* Competition is being replaced by more conscious biz building strategies.
* Opportunities to create early traction and revenue with limited investment are ABUNDANT.

JOIN ME for a 2-part teleclass as I discuss what's hot, what's not for business.
Learn where to make adjustments so you can THRIVE doing what you love.
http://passion2prosperity.com/passionatebiz.htm < ---- details here

This series is PERFECT if you're a service professional, solopreneur, speaker or entrepreneur
trying to jumpstart new revenue OR desiring to take your current business to another level.

You'll learn with us
* Key elements to help you get into revenue sooner than later.
* Learn to have breakthroughs, not breakdowns as you're moving forward with your dream.
* The power of creating multiple revenue streams to exponentially grow your revenue.
* Reaching the masses without compromising the integrity of your products and services.

http://passion2prosperity.com/passionatebiz.htm < ---- details here
Join me April 2nd --- the series is FREE.
Register today...Only those registered will get the playback recording from the series afterwards.

Ready for step-by-step support? Doors open at http://passion2prosperity.com

Small Changes That Lead To Big Results

Obama’s campaign platform was about CHANGE ---“yes we can”--- but change can be a scary proposition, even when it’s in our best interest. Some changes are comparatively bigger than others. Changing careers, change in marital status, a new child, and moving to a new city are the big ones. Entrepreneurs seem to be in a continuous state of change in the hopes of achieving our desired results. Today, I thought I’d present some relatively simple changes you can make that could produce significant results. I like to make THOSE types of changes and hope you do too!

1. Include more financially successful and accomplished individuals in your circle of influence.

Watch your own abundance increase the more you adopt this. Socially, you can meet new friends via introduction, through your place of worship, getting involved in your children’s school, volunteering for local charity fundraising projects, attending socially oriented networking events, and getting involved in the community. For your business, attend a variety of functions, industry tradeshows, or networking events that could attract wealthy people. Mix it up until you find the combination that works for you.

2. Eliminate some obligations to increase productivity

If there are activities that you engage in or people you maintain relationship with simply because you feel obligated to do so, it may be time to re-evaluate. Give yourself permission to (gracefully) eliminate simple activities you deem an obligation that lack your desire and may not serve a real purpose for you anymore. Choose one thing at a time and you’ll see a dramatic increase in your own productivity as a result.


3. Take time to process during the day to increase performance

Spend at least 15 minutes each day in quiet meditation to “re-boot” your brain. Get to a quiet place, breathe deeply, and clear your head of busy thoughts. The silence allows you to process the events of the day, get a quick re-charge and receive new inspiration and solutions to issues at hand. This simple task helps me to continue functioning at higher levels during the day and I find solutions I’m looking for present themselves much more quickly.

4. Personal branding as a CEO can connect you quickly to your market

If you’re running a small business, it’s a lot easier to accomplish this and could produce dramatic results with regard to marketing and PR efforts. Associate yourself in unique ways to your company’s message. Be a more visible representative of your company’s brand so customers, investors and the media can develop trust and quickly buy into what you have to offer.

5. Communicate more frequently to your market, team and investors

Begin looking for ways to increase the frequency of your messages to every person who is connected to your business. In-store appearances, simple email and social networking activities could have dramatic results with regard to customer and investor relations. This is not a “when we have time” activity, make it an ongoing part of your daily activities.

Maria Simone is a conscious business “architect” and marketing expert who will show you "NEXT STEPS" for transforming ideas into products, effortlessly attracting investors and sponsors, and manifesting customers with ease. http://www.passion2prosperity.com

Now Money Now: 6 Quick Revenue Strategies

I don’t work with individuals one-on-one as much as I have in the past but one of my favorite activities to do with people is what I call a “Now Money Now” session. It’s a 90 minute strategy session where we quickly go over what’s working, what’s not working and also create a plan to create new revenue with minimal effort in a short period of time. I thought I’d share some quick strategies that I use over and over for clients, including for myself. When the real estate market shifted last year, my investment company was caught having to cover mortgages on several properties for a period of time until we straightened the situation out. I used these strategies to create quick revenue in different areas of my business without missing a beat to cover the additional mortgages. Other people may have not been able to respond so quickly and this event could have been financially devastating. If you’re interested in having a “Now Money Now” session for yourself, please email me directly for details at simone@passion2prosperity.com .

1. Do a quick comparison of your gross and net revenues
You may be so busy trying to make more money you could be missing opportunities to put more of what you make to the bottom line. Activities or expenses that are really eating up your profits should be eliminated or modified. Reduce inefficiencies, look at ways to automate quickly. Include your time in there as well. One client was making over $1 million a year but hardly seeing any of that in his bank account. Within 60 days, just by changing the way he was creating his revenue and how the service was being delivered, he found more money going in his bank account. Creating new revenue was a lot easier as well once there were more operational efficiencies in place.

2. Offer new products and services to existing or past customers
You have a group that has already experienced you ---no new marketing or selling involved ---but perhaps your services are complete. This is a great time to devise additional services for them or offer complimentary products. You may not have anything in-house to be able to offer them but someone else may and this could mean commissions (affiliate revenue) for you.

3. Start looking at continuity revenue
In the past you may have charged larger upfront fees for a product or service. You may want to create a win-win situation by charging lower fees to help people get in the door and spread them over a period of time. Perhaps allowing monthly payments or creating a membership program. This will allow more people to experience you overall and create a steady stream of revenue for you.

4. Create opportunities to approach your target market directly
Many people beat around the bush when it comes times to promote their wares to their target market. Have a clear understanding of your market demographics (age sex, income, etc) and APPROACH those who have direct access to those people. Ask them specifically to promote you via email or telephone endorsement. Create a win-win situation by offering a special gift or some other value because of the relationship they have with your endorser. These relationships are called Joint Ventures, Strategic Alliances, and Affiliates (online). My friend was promoting a deep tissue healing device and thought the people who were continually getting hurt and needed instant relief were cage fighters (don’t ask). He developed relationships directly with those groups to promote his device.

5. Go with the lowest hanging fruit for speed
If you’re planning on creating something new to sell, make sue you really think through not only time and money involved in product development, but also how it will get out to your market. Do you have the contacts here? Is this an area you have expertise in or will there be a learning curve for you and new relationships that have to be developed? Do you have a passion for this product and an affinity for the market? Don’t get caught trying to make a fast dollar creating something new and get stuck midway to market without the steam and resources to see it through. Try working with what you have already…or FIND someone that can open these doors for you quickly.

6. Tap into social networking for speed and lowest cost to market
I know there are volumes being written on maximizing your efforts on Facebook, Twitter, LinkedIn and others. I'm addicted to Twitter now and have found that I can create more new business and alliances in one day then I may be able to do in one month offline (with travel involved). If time is of the essence, get online with all the other movers and shakers and start networking but have a very clear agenda. Look to create new relationships leading to new Joint Ventures and new customers. Follow me and my husband on Twitter and starte getting connected http://twitter.com/mariasimone and http://twitter.com/docmurdock .

There at least 20 points that I would go through with each business and usually within 30-60 days their financial landscape changes fairly dramatically. These are some basics that could help make a difference in your business right away---put them to work! You can modify them to use if you’re in capital raising mode. “Now Money Now” Strategy Sessions are by appointment only so please send an email to simone@passion2prospertiy.com for details.

Build A Power Team To Attract Customers And Contracts

Starting a business is an exciting adventure but at the time when we need the most support, many entrepreneurs suddenly develop “Lone Ranger” syndrome. Could this be you? This isn’t the time to hide out and think you need to do it all yourself. This is the time to surround yourself with experts who have skills, talents, contacts and access to other resources to help you launch and grow your business. Let others open doors for you as well as become magnets for what you need next.

So the old saying goes "if I only knew then what I know now". I say "why wait to have the experience"?

Avoid the "hard knocks" that people insist on having by building a TEAM of people that have demonstrated success in the areas you're about to venture into. Think about what it would be like to have someone in your life that has been down the same path that you're about to go down, who is freely sharing with you what's in store. You'll be able to plan better, make better informed decisions, as well as save lots of time and money by avoiding the most commonly made mistakes. These are not employees or people working IN your business. These are people who are working ON your business with you and pop in and out as the need arises.


What do I call my TEAM?
Make it something formal and professional to lend credibility. I like ADVISORY TEAM or ADVISORY BOARD as it relates to business. Others call it MASTERMIND GROUP, and MENTOR GROUP.

Who should be on it?
Here are a few examples of the "profiles" of those who would provide a well-rounded experience:

1. Someone with experience developing a business--- starting a business, operations, experience with acquiring funding, dealt with legalities of having a business, launch, growth, exit strategies, etc.

2. Someone that has actually launched or worked with a company that has achieved your desired revenue goals in a similar industry. They have demonstrated success in your market. For example, one of my companies is a fashion accessory company so I sought out the priceless advice of Nick Graham who had founded the very successful "Joe Boxer" brand in 1987.

3. Someone that responsibly represents YOUR desired target market that can give you feedback and credibility along the way. For example, my husband’s friend launched an animation company that produces cartoons promoting environmental issues. The Honorable Al Gore is on their Advisory Team. This relationship has given them tons of exposure right out of the gate, opportunities to acquire large contracts and interest from investors.

4. Someone not related to your business but well-grounded and "wise" in other areas of life. During stressful periods, this person will help give you perspective, make objective decisions and support your desire to have balance in your life.

5. Others who fill in the gaps of your experience such as marketing, media, promotional, and finance. For instance, I’m putting together the platform for a radio program and I don’t necessarily have media business experience. So I surrounded myself with Advisors that do. People that have successfully raised millions from corporate sponsors, and a publicist whose specialty is radio syndication.

What to say?
Approach these people and request a short meeting where you'd have the opportunity to ask them some relevant questions about your business that they would completely relate to. Can they validate what you're doing? Did they have similar experiences they could share with you? Is there anyone else they would recommend you speak to? Any special advice they could give you?

How to follow-up?
Request that they allow you to check in with them once a month to share your progress and to seek their guidance. People generally will be honored to support you at such intervals and probably won't think to ask for anything in return so money shouldn’t be an issue here.

Not only will they get to help the next generation succeed, the relationship itself will start attracting more resources, customers, contracts and funding to your business as you share who’s on your TEAM with others. Learn more strategies for building team at http://www.passion2prosperity.com/

Together we made a difference this year

Happy Holidays!
I wanted to wish you from the bottom of my heart a VERY Merry Christmas and a Happy New Year!
I'm grateful to have you in my life and hope that you're experiening joy, peace, and love this holiday season and throughout 2009.

Thank you to all of my wonderful subscribers ... I made donations on behalf of EACH of you to various charities throughout the year.
**Your very presence on this planet has truly made a difference in the lives of others.**

Thanks to all of you who purchased an ebook or program this month...
many bags of toys were donated to Toys for Tots as well as donations made to the local food banks.
**The investment you made in YOURSELF is bringing joy to strangers this holiday**

I invite you to continue this cycle of investing and giving with me at http://www.passion2prosperitybook.com

To love and success in 2009!

Maria Simone
~~Join me for a final LIVE Teleclass on 12/30 http://www.passion2prosperity.com
A powerful session to help usher in abundance in the New Year

Creating Mutliple Revenue Streams Doing What You Love

I have 3 words:
Buy the book
http://www.passion2prosperitybook.com

I put all my secrets in here plus lots of surprises you can't imagine.
Do you have a vision? Know how to create multiple revenue streams around your talents? How to let the world know about it without knocking yourself out?

If you want help with this, it's in my new recipe book.
"Passion 2 Prosperity: Instant Ways To Profit From Your Skills and Talents"
And then I said---what else would they need?
So I added a bunch of gifts that would be relevant to what you'll learn in the book.
And then I thought, "they could use a mentor to help them execute the concepts..."

So I added 2 months of free coaching.
All you have ot do is click over to the link.
It's all there

http://www.passion2prosperitybook.com

Survey Says You Can Strike It Rich In This Economy

I'm not into the "doom and gloom" that's being reported in the media...I think so much of it is speculation just to fill airtime and open to interpretation. To me, it just feels like the planet is cleaning house on many fronts and we'll move through it soon and be in a much better place. There were many changes that were just begging to be made this year, don't you think?

I took it upon myself to find out what's up and I've talked with a lot of REAL people to get some answers. I'll share what I know here...it's all good as far as I'm concerned. Use the information as you see fit!

1. Investors are investing in start-ups
Yes, Virginia, there is money out there. If you're trying to raise capital and think the investor pool has dried up, think again. There's plenty of money out there but you need to be more prepared than ever with a great idea, great plan, and a great team. Validate and work through as much as you can to reduce some of their risk however. I'm experiencing this personally with my projects and received this feedback many times over in my survey.

2. Be as real as possible...and passionate
This is the era of authenticity and people are practically demanding it. Be real, cut out the hype, get to the point. This is not to say that your promotions shouldn't be big and bold---you still want to stand out. But when you get someone's attention, let them quickly see what you're all about and be sure to infuse your passion and enthusiasm. Customers, investors and partners will feel safer.

3.Connection and Relationship Marketing is key
Regular follow-up is critical now...I heard "out of sight, out of mind" across the board in my survey. People are looking for value but they're also price conscious so if you haven't instituted an ongoing communication program in your business (such as an ezine, regular announcements, telephone calls, events, etc) they are more inclined to switch to your competitor if they don't feel the love. No, this isn't dating advice but it could be...for your business.

4. Outside resources are more affordable than ever
If you thought you may not be able to afford graphic designers, additional technicians, a marketing manager, sales support, etc. ---think again. There is a plethora of talent out there willing to negotiate, barter or gift you support so now is not the time to pull back on new projects. Get creative on how you'll acquire these resources. Survey says FORGE AHEAD! It lets customers know you're business is growing and they'll feel comfortable buying from you and referring as well.

5. Collaborations rule
Think Strategic Alliances and Joint Ventures...even figure out ways to collaborate with potential competitors. There's strength in numbers and you can really do more with less when others are promoting you or you're pooling resources. Third party endorsements to a warm market go much further than advertising to strangers. I help people MAKE millions so I like to collaborate with businesses that show people how to KEEP their millions. Same target market with different, yet complimentary needs. Survey respondents all talked about the desire to see businesses collaborating as an insurance policy for success.

6. Think big, start small
Always shoot for the moon but figure out ways to keep carving out pieces of your plan to get off the ground sooner as opposed to launching your entity all at once. Perhaps start in a smaller market to get traction (early sales and recognition), and grow from there. A service business intending to be a national franchise with multiple locations should still start in a local market for testing and validation and to build investor confidence. Build out in "threes" thereafter. You may also need to prove you can do more with less in some instances. One of the companies that I'm helping began raising capital and at the same time was able to show it could create revenue on its own. The more business it gets without outside capital, the faster the investor checks come in.

7. Having an online presence should not be an afterthought
Doing business online can be easy, fast and cheap when you know what you're doing. Besides that, customers, collaborators and investors EXPECT that you'll be there so if you've been putting it off...don't do it any longer. You can easily get started for $7 at Snagadomain.com and DocMurdock.com (my husband's companies). Consensus across the board: If you're a company that has customers, it sends up flags to investors, customers and collaborators when you haven't taken advantage of all the opportunities the internet has to offer...or have a solid plan to have an online presence.

Giving is GOOD for Business

You've heard all the phrases about the virtues of giving, many with Biblical origins. You may even have experienced moments of selfless giving yourself that manifested in tremendous opportunities coming back to you. I love to give and I must say it's always a wonderful surprise to see what comes back. One instance stands out for me because of the impact it had on my business. Last year I went the extra mile to help a stranger who walked into my office complex seeking assistance. Afterwards, he was so thankful for the generosity, he took me to lunch and it turned out he represented a prominent business contact for me and I have since benefitted personally and financially from this relationship...very effortlessly I might add because I initiated the "giving." Giving is good all around, anonymously or otherwise, and is especially good for business. Here's part of my formula for success.

Establish some type of charitable giving model
Align yourself with a local or national charity that would be representative of your industry and or target market. If you work with kids, then consider charities that support education, Toys for Tots, provide clothing, etc. Earmark a small percentage of your profits or a fixed dollar amount to the organization and let others know you're supporting this group. You may also want to co-sponsor events and fundraising drives that are mutually beneficial. Besides being a good thing to do, you'll receive more attention from the media and clients love it as well.

Give to your customers
Consider establishing a unique rewards program for existing customers and make them aware of the fact they're getting something special. Could be a tangible item, additional services, or special discounts. It should be done "just because" and will not only build loyalty but may also inspire your customers to refer more often. There are companies I pay higher prices to for that very reason.

Give to your prospective customers
Offer something for free to prospects to immediately establish a positive energy flow and to allow them to experience you in a positive way prior to making a purchase. If you can impress them before they do business with you, chances are you'll manifest a loyal customer when they're ready.

Give to your community
Consider positioning yourself as a giver in the community by hosting networking events, hosting online discussion boards, providing a free service that would benefit all, etc. Consider the popularity of a vet who opens a dog park next to his office practice. You can achieve instant celebrity status in the community and will experience an effortless flow of customers at your door.