There are several distinctions that can be made when describing someone who is thriving, or has the potential to thrive, in business. One of the things I look at is how well they’ve surrounded themselves with movers and shakers in their industry, influencers, investors, business experts, and so forth. Having such a diversity of talent close by can help accelerate your success in ways beyond your wildest imagination. Here are 8 mutually-agreeable ways you can work with Mentors and Advisors to help achieve your goals. Please visit http://the15minutementor.com to make your own requests.
1. Let them share their experience of having made the journey.
Have someone on hand who has traveled a similar path in business and ask them to help you with future pacing. They can easily stay a few steps ahead of you because they’ve been there and know the trail. Knowing your options means fewer obstacles, less risk and acceleration to your goals.
2. Allow them to offer Moral Support.
It’s imperative to have someone around you who can be your moral compass and/or provide emotional support. That will help you stay grounded and reduce the number of “what was I thinking” crazy kind of days that occasionally do pop up.
3. Position them as a funding magnet.
Someone who has raised capital and turned it into profit or has achieved success in your industry can probably duplicate their efforts. This is a huge risk reducer and investors like that.
4. Receive CEO/Leadership Development Support.
You’ll want support as you evolve your inner-self so that as your business grows, you’re able to effectively lead your team.
5. Help understanding financial forecasting.
You may have “people” that manage your books or run your numbers but it’s also helpful to get perspective from someone who has managed millions or even billions in revenue if this person isn’t already on your payroll.
6. Let the connectors open doors for you.
Why stand in line when you don’t have to. Let someone else make the necessary introductions to new business and other opportunities. Move past the gatekeepers.
7. Ask the creatives to help you innovate.
Brainstorm with your creative and visionary advisors to come up with amazing new product or marketing ideas or ways to package it all.
8. Allow the influencers to help celebritize you.
If you are associated with people who are highly regarded in the public’s eye, chances are your status will also be elevated as they make your connection public. Similar to what a book endorsement does for an author.
Showing posts with label marketing resources for women. Show all posts
Showing posts with label marketing resources for women. Show all posts
Wednesday, November 25, 2009
Wednesday, September 16, 2009
Ways to build VALUE in your business, part II
Many people think the value in their business is primarily tied to revenue only so they tend to undervalue their worth when it comes time to sell. I’ve spoken to many CEO’s (including yours truly) who felt they left “too much on the table” when it was time to sell their business or negotiate a deal because they didn’t take many other factors into consideration.
This is also an important issue when it’s time to attract investors or put together strategic alliances. The more you learn to value every aspect of your business, the more bargaining power you have when it come time to negotiate. There are literally dozens of ways to build value in your business---we discuss many of these in our Protégé Program. Here is part II of my list...
6. The people on your team
Relationships are important and can be used as a bargaining chip in many negotiations. Includes your advisors, producers, creatives, sales stars, as well as who’s in your “golden rolodex”.
7. Goodwill ~ “Blue Sky”
What is your name worth to you? Have you been involved in community outreach? Featured in the media? Your reputation, good name and the credibility of your business can increase your value.
8. Access to capital and other resources
Do you have access to resources you may not have fully utilized yet but could be considered a valuable asset to someone that wants to do business with you.
9. Aged corporation
Age before beauty applies here! The longer your company has been in existence, the easier it is to establish business lines of credit…and take advantage of other perks. Often times, a younger company may buy an existing shell of a company for this very reason.
10. Ability to create new Intellectual Property
If you have patents, trademarks or other intellectual property that hasn’t been fully expressed or developed, the potential of its development may be worth more than you know. Case in point if you own a PC, how many versions of Windows have you purchased since you’ve had your first computer?
Tuesday, May 19, 2009
7 Practical Steps To Create The Business of Your Dreams, Part 1
Planning and launching a successful business calls for many elements to be aligned including, vision, planning commitment, etc. There’s a sequence of events that lends itself to success in our Free Enterprise system and if you follow them, you can dramatically improve your chances of success. Businesses that get stuck or lose momentum are usually out of sequence and you merely need to refer back to the model to get back on track.
I’ve put together 7 very practical core steps to launch a business successfully. These strategies apply primarily to an offline business and when I use them for online projects, they help me accelerate.
1. Clarify your VISION.
Take some time to understand what you want YOUR life to look like and are you passionate about what you’re doing? Does this new concept fit the lifestyle you desire? Check in with experts to help initially validate your idea. It’s critical that you’re personally aligned with your business otherwise you’ll lose steam or possibly sabotage efforts along the way. Could be a great idea but if you don’t love it you won’t follow through. You may absolutely love your idea but if the risks outweigh the rewards or the market isn’t big enough, it may not be worth the effort. If you’re in business now but losing steam, go back and find your purpose for it again to renew your passion!
2. PLAN for success.
You may opt to do this in stages but some business planning is essential for success. As with any journey, a roadmap is necessary in order to quickly and safely get to your destination. Same premise applies for your business. It’s also much easier to test your concepts on paper first before investing too much time and money. The planning stage is a great time to detail your markets, the products & services you’ll be offering, how you’ll serve your customers and how much it will cost to accomplish all of the above. This is where I would also perform beta testing or achieve local sales to “test the waters” so to speak. Validate along the way before launching full out! I have worked with many clients who thought their business would look one way but when we worked it out on paper, they realized another expression would be best.
3. Build a TEAM.
The sooner the better! Start looking for people who can assist with industry expertise, business development, those who represent your market, support you emotionally, mastermind your concepts, etc. Those who will fill in the gaps of your plan--- will you be a retail store, an online entity, print catalog?? These people will work ON your business. You’ll also want to attract operational, sales and marketing support when the time is right--- plan for it so that you can activate a wonderful manifestation cascade! When we work through this process with our clients, they inevitably come to realize that the people they most needed in their business were already in their life. They just hadn’t properly defined the support they needed. This was the case for Cathy who realized, after working through this step, a high level contact she needed to a sports organization was someone she actually knew and had access to!
4. Plan for and access Funding Resources.
There are literally DOZENS of ways to fund your business so it’s not necessary to struggle without having the proper resources. Unless you’re completely capable of self-funding, skipping this step could result in sluggish starts, lots of stress and a general failure to launch. Establish a funding plan early on and start accessing the resources BEFORE you need them so that you’ll have what you need for salaries, product development and to execute a proper sales and marketing plan. HINT: “create a viral marketing campaign through word of mouth” isn’t necessarily without costs. Funding could include pre-selling strategies, corporate sponsors, business lines of credit and private investors.
In our next issue I’ll share Part II and the remaining 3 strategies. Maria Simone helps those who want to transform their talents to create 6 and 7 figure businesses. Learn more at http://www.passion2prosperity.com
I’ve put together 7 very practical core steps to launch a business successfully. These strategies apply primarily to an offline business and when I use them for online projects, they help me accelerate.
1. Clarify your VISION.
Take some time to understand what you want YOUR life to look like and are you passionate about what you’re doing? Does this new concept fit the lifestyle you desire? Check in with experts to help initially validate your idea. It’s critical that you’re personally aligned with your business otherwise you’ll lose steam or possibly sabotage efforts along the way. Could be a great idea but if you don’t love it you won’t follow through. You may absolutely love your idea but if the risks outweigh the rewards or the market isn’t big enough, it may not be worth the effort. If you’re in business now but losing steam, go back and find your purpose for it again to renew your passion!
2. PLAN for success.
You may opt to do this in stages but some business planning is essential for success. As with any journey, a roadmap is necessary in order to quickly and safely get to your destination. Same premise applies for your business. It’s also much easier to test your concepts on paper first before investing too much time and money. The planning stage is a great time to detail your markets, the products & services you’ll be offering, how you’ll serve your customers and how much it will cost to accomplish all of the above. This is where I would also perform beta testing or achieve local sales to “test the waters” so to speak. Validate along the way before launching full out! I have worked with many clients who thought their business would look one way but when we worked it out on paper, they realized another expression would be best.
3. Build a TEAM.
The sooner the better! Start looking for people who can assist with industry expertise, business development, those who represent your market, support you emotionally, mastermind your concepts, etc. Those who will fill in the gaps of your plan--- will you be a retail store, an online entity, print catalog?? These people will work ON your business. You’ll also want to attract operational, sales and marketing support when the time is right--- plan for it so that you can activate a wonderful manifestation cascade! When we work through this process with our clients, they inevitably come to realize that the people they most needed in their business were already in their life. They just hadn’t properly defined the support they needed. This was the case for Cathy who realized, after working through this step, a high level contact she needed to a sports organization was someone she actually knew and had access to!
4. Plan for and access Funding Resources.
There are literally DOZENS of ways to fund your business so it’s not necessary to struggle without having the proper resources. Unless you’re completely capable of self-funding, skipping this step could result in sluggish starts, lots of stress and a general failure to launch. Establish a funding plan early on and start accessing the resources BEFORE you need them so that you’ll have what you need for salaries, product development and to execute a proper sales and marketing plan. HINT: “create a viral marketing campaign through word of mouth” isn’t necessarily without costs. Funding could include pre-selling strategies, corporate sponsors, business lines of credit and private investors.
In our next issue I’ll share Part II and the remaining 3 strategies. Maria Simone helps those who want to transform their talents to create 6 and 7 figure businesses. Learn more at http://www.passion2prosperity.com
Friday, March 27, 2009
Build A Power Team To Attract Customers, Contracts, and Funding
Starting a business is an exciting adventure but at the time when we need the most support, many entrepreneurs suddenly develop “Lone Ranger” syndrome. Could this be you? This isn’t the time to hide out and think you need to do it all yourself. This is the time to surround yourself with experts who have skills, talents, contacts and access to other resources to help you launch and grow your business. Let others open doors for you as well as become magnets for what you need next.
So the old saying goes "if I only knew then what I know now". I say "why wait to have the experience"?
Avoid the "hard knocks" that people insist on having by building a TEAM of people that have demonstrated success in the areas you're about to venture into. Think about what it would be like to have someone in your life that has been down the same path that you're about to go down, who is freely sharing with you what's in store. You'll be able to plan better, make better informed decisions, as well as save lots of time and money by avoiding the most commonly made mistakes. These are not employees or people working IN your business. These are people who are working ON your business with you and pop in and out as the need arises.
1. What do I call my TEAM?
Make it something formal and professional to lend credibility. I like ADVISORY TEAM or ADVISORY BOARD as it relates to business. Others call it MASTERMIND GROUP, and MENTOR GROUP.
2. Who should be on it?
Here are a few examples of the "profiles" of those who would provide a well-rounded experience:
a. Someone with experience developing a business--- starting a business, operations, experience with acquiring funding, dealt with legalities of having a business, launch, growth, exit strategies, etc.
b. Someone that has demonstrated success in your industry…actually launched or worked with a company that has achieved your desired revenue goals in a similar industry. For example, one of my companies is a fashion accessory company so I sought out the priceless advice of Nick Graham who had founded the very successful "Joe Boxer" brand in 1987.
c. Someone that responsibly represents YOUR desired target market. They can give you feedback and help establish your credibility along the way. For example, my husband’s friend launched an animation company that produces cartoons promoting environmental issues. Former Vice President Al Gore is on their Advisory Team. This relationship has given them tons of exposure right out of the gate, opportunities to acquire large contracts and interest from investors.
d. Someone not related to your business but well-grounded and "wise" in other areas of life. During stressful periods, this person will help give you perspective, make objective decisions and support your desire to have balance in your life.
e. Others who fill in the gaps of your experience such as marketing, media, promotional, and finance. For instance, I’m putting together the platform for a radio program and I don’t necessarily have media business experience. So I surrounded myself with Advisors that do. People that have successfully raised millions from corporate sponsors, and a publicist whose specialty is radio syndication.
3. What to say?
Approach these people and request a short meeting so you'd have the opportunity to ask them some relevant questions about your business that they would completely relate to. Can they validate what you're doing? Did they have similar experiences they could share with you? Is there anyone else they would recommend you speak to? Any special advice they could give you?
4. How to follow-up?
Request that they allow you to check in with them once a month to share your progress and to seek their guidance. People generally will be honored to support you at such intervals and probably won't think to ask for anything in return so money shouldn’t be an issue here.
Not only will they get to help the next generation succeed, the relationship itself will start attracting more resources, customers, contracts and funding to your business as you share who’s on your TEAM with others.
Maria Simone is a transformational business development expert. She’ll show you "NEXT STEPS" for transforming talents & ideas into products that sell for millions, effortlessly attracting investors and sponsors, and manifesting customers with ease. http://www.passion2prosperity.com
So the old saying goes "if I only knew then what I know now". I say "why wait to have the experience"?
Avoid the "hard knocks" that people insist on having by building a TEAM of people that have demonstrated success in the areas you're about to venture into. Think about what it would be like to have someone in your life that has been down the same path that you're about to go down, who is freely sharing with you what's in store. You'll be able to plan better, make better informed decisions, as well as save lots of time and money by avoiding the most commonly made mistakes. These are not employees or people working IN your business. These are people who are working ON your business with you and pop in and out as the need arises.
1. What do I call my TEAM?
Make it something formal and professional to lend credibility. I like ADVISORY TEAM or ADVISORY BOARD as it relates to business. Others call it MASTERMIND GROUP, and MENTOR GROUP.
2. Who should be on it?
Here are a few examples of the "profiles" of those who would provide a well-rounded experience:
a. Someone with experience developing a business--- starting a business, operations, experience with acquiring funding, dealt with legalities of having a business, launch, growth, exit strategies, etc.
b. Someone that has demonstrated success in your industry…actually launched or worked with a company that has achieved your desired revenue goals in a similar industry. For example, one of my companies is a fashion accessory company so I sought out the priceless advice of Nick Graham who had founded the very successful "Joe Boxer" brand in 1987.
c. Someone that responsibly represents YOUR desired target market. They can give you feedback and help establish your credibility along the way. For example, my husband’s friend launched an animation company that produces cartoons promoting environmental issues. Former Vice President Al Gore is on their Advisory Team. This relationship has given them tons of exposure right out of the gate, opportunities to acquire large contracts and interest from investors.
d. Someone not related to your business but well-grounded and "wise" in other areas of life. During stressful periods, this person will help give you perspective, make objective decisions and support your desire to have balance in your life.
e. Others who fill in the gaps of your experience such as marketing, media, promotional, and finance. For instance, I’m putting together the platform for a radio program and I don’t necessarily have media business experience. So I surrounded myself with Advisors that do. People that have successfully raised millions from corporate sponsors, and a publicist whose specialty is radio syndication.
3. What to say?
Approach these people and request a short meeting so you'd have the opportunity to ask them some relevant questions about your business that they would completely relate to. Can they validate what you're doing? Did they have similar experiences they could share with you? Is there anyone else they would recommend you speak to? Any special advice they could give you?
4. How to follow-up?
Request that they allow you to check in with them once a month to share your progress and to seek their guidance. People generally will be honored to support you at such intervals and probably won't think to ask for anything in return so money shouldn’t be an issue here.
Not only will they get to help the next generation succeed, the relationship itself will start attracting more resources, customers, contracts and funding to your business as you share who’s on your TEAM with others.
Maria Simone is a transformational business development expert. She’ll show you "NEXT STEPS" for transforming talents & ideas into products that sell for millions, effortlessly attracting investors and sponsors, and manifesting customers with ease. http://www.passion2prosperity.com
Tuesday, February 10, 2009
Action Manifestor: Just Let Go
Lots of drastic changes being portrayed in the media and now being felt by us all. Business changing, markets changing, values, etc. Not that it's good or bad--- but it does feel like our world is changing so rapidly, it’s difficult to keep up. Routines are upset, rules are changing, not getting the same results from familiar strategies. One woman I know has been so anxious by constant changes at work she confessed to having a need to use the same bathroom stall each and every visit to the ladies room just to maintain some sense of familiarity and routine. If you're not comfortable with change, the fear of loss that is associated with change can creep up unbeknownst to you and cause you to hold on even tighter to your "realities", even if they no longer make sense. Take note: Are you holding on to material possessions that create clutter but not serve a useful purpose for you anymore? Have relationships that no longer support you? Clients who are draining and you no longer have a desire to serve but you continue to do so anyway? Watching your sales dwindle but not making the changes really necessary to turn it all around?
Become keenly aware of these situations and start giving yourself permission to begin letting go. The fear is an illusion and cannot harm you. The moment you let go, you'll allow more abundance will step in to fill the void not to mention the sense of peace and relief you'll experience by letting go of an uncomfortable situation that really isn’t serving you.
For more Action Manifestor tips, subscribe to my ezine at http://mariasimone.com
Become keenly aware of these situations and start giving yourself permission to begin letting go. The fear is an illusion and cannot harm you. The moment you let go, you'll allow more abundance will step in to fill the void not to mention the sense of peace and relief you'll experience by letting go of an uncomfortable situation that really isn’t serving you.
For more Action Manifestor tips, subscribe to my ezine at http://mariasimone.com
Thursday, February 5, 2009
Celebrate The Success Of Others
You work so hard on birthing a project, acquiring the resources you need or landing that big contract. It may be easy to see others succeeding in areas you’d like to be and think enviously “that should be me”. That WILL be you and if you’d like to accelerate the process, simply raise your vibration of gratitude and begin genuinely celebrating their success. Support their efforts, look for ways to collaborate, give them words of encouragement. The accomplishments of others will quickly become yours.
Small Changes That Lead To Big Results
Obama’s campaign platform was about CHANGE ---“yes we can”--- but change can be a scary proposition, even when it’s in our best interest. Some changes are comparatively bigger than others. Changing careers, change in marital status, a new child, and moving to a new city are the big ones. Entrepreneurs seem to be in a continuous state of change in the hopes of achieving our desired results. Today, I thought I’d present some relatively simple changes you can make that could produce significant results. I like to make THOSE types of changes and hope you do too!
1. Include more financially successful and accomplished individuals in your circle of influence.
Watch your own abundance increase the more you adopt this. Socially, you can meet new friends via introduction, through your place of worship, getting involved in your children’s school, volunteering for local charity fundraising projects, attending socially oriented networking events, and getting involved in the community. For your business, attend a variety of functions, industry tradeshows, or networking events that could attract wealthy people. Mix it up until you find the combination that works for you.
2. Eliminate some obligations to increase productivity
If there are activities that you engage in or people you maintain relationship with simply because you feel obligated to do so, it may be time to re-evaluate. Give yourself permission to (gracefully) eliminate simple activities you deem an obligation that lack your desire and may not serve a real purpose for you anymore. Choose one thing at a time and you’ll see a dramatic increase in your own productivity as a result.
3. Take time to process during the day to increase performance
Spend at least 15 minutes each day in quiet meditation to “re-boot” your brain. Get to a quiet place, breathe deeply, and clear your head of busy thoughts. The silence allows you to process the events of the day, get a quick re-charge and receive new inspiration and solutions to issues at hand. This simple task helps me to continue functioning at higher levels during the day and I find solutions I’m looking for present themselves much more quickly.
4. Personal branding as a CEO can connect you quickly to your market
If you’re running a small business, it’s a lot easier to accomplish this and could produce dramatic results with regard to marketing and PR efforts. Associate yourself in unique ways to your company’s message. Be a more visible representative of your company’s brand so customers, investors and the media can develop trust and quickly buy into what you have to offer.
5. Communicate more frequently to your market, team and investors
Begin looking for ways to increase the frequency of your messages to every person who is connected to your business. In-store appearances, simple email and social networking activities could have dramatic results with regard to customer and investor relations. This is not a “when we have time” activity, make it an ongoing part of your daily activities.
Maria Simone is a conscious business “architect” and marketing expert who will show you "NEXT STEPS" for transforming ideas into products, effortlessly attracting investors and sponsors, and manifesting customers with ease. http://www.passion2prosperity.com
1. Include more financially successful and accomplished individuals in your circle of influence.
Watch your own abundance increase the more you adopt this. Socially, you can meet new friends via introduction, through your place of worship, getting involved in your children’s school, volunteering for local charity fundraising projects, attending socially oriented networking events, and getting involved in the community. For your business, attend a variety of functions, industry tradeshows, or networking events that could attract wealthy people. Mix it up until you find the combination that works for you.
2. Eliminate some obligations to increase productivity
If there are activities that you engage in or people you maintain relationship with simply because you feel obligated to do so, it may be time to re-evaluate. Give yourself permission to (gracefully) eliminate simple activities you deem an obligation that lack your desire and may not serve a real purpose for you anymore. Choose one thing at a time and you’ll see a dramatic increase in your own productivity as a result.
3. Take time to process during the day to increase performance
Spend at least 15 minutes each day in quiet meditation to “re-boot” your brain. Get to a quiet place, breathe deeply, and clear your head of busy thoughts. The silence allows you to process the events of the day, get a quick re-charge and receive new inspiration and solutions to issues at hand. This simple task helps me to continue functioning at higher levels during the day and I find solutions I’m looking for present themselves much more quickly.
4. Personal branding as a CEO can connect you quickly to your market
If you’re running a small business, it’s a lot easier to accomplish this and could produce dramatic results with regard to marketing and PR efforts. Associate yourself in unique ways to your company’s message. Be a more visible representative of your company’s brand so customers, investors and the media can develop trust and quickly buy into what you have to offer.
5. Communicate more frequently to your market, team and investors
Begin looking for ways to increase the frequency of your messages to every person who is connected to your business. In-store appearances, simple email and social networking activities could have dramatic results with regard to customer and investor relations. This is not a “when we have time” activity, make it an ongoing part of your daily activities.
Maria Simone is a conscious business “architect” and marketing expert who will show you "NEXT STEPS" for transforming ideas into products, effortlessly attracting investors and sponsors, and manifesting customers with ease. http://www.passion2prosperity.com
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