Get out of your way!

If you want to achieve extraordinary results, dare to make choices based on what it is you TRULY want, not what you think you can have. You’re limiting yourself by charging what you think people can pay, not what you’re worth, or compromising on what you want from a relationship based on what you think the other person can give you. It’s not about THEM---it’s all about YOU. Decide what it is you want to create in your life ---without even full knowing the HOW---and then learn to step aside and let it happen. Do you deserve it? Absolutely YES! Will people be there to support you? Absolutely YES! Will the “how” to do something be revealed? Absolutely YES!

Strategies For Becoming a Customer Magnet

You’ve gone to great lengths to produce your products and services so how come they’re not flying out the door? The saying “if you build it they will come” may apply to dreamy baseball fields but you may want to take a different approach when it comes to being a customer magnet otherwise you’ll spend way too much time selling your product. Yes, it’s possible to become a “Master Manifestor” when it comes to customers AND it also helps to position yourself with proper marketing strategies in place. You’re have a more enjoyable experience if the focus is not just to sell products but to engage your prospects. Here are some action steps you can take that will help attract your most perfect customers.

1. Know who your customers are. You want to be crystal clear when it comes to the knowing the demographic and psychographic profile or your ideal customer otherwise it will always fell like hit or miss with your sales and marketing efforts. You not only want to know their age, sex and ethnic makeup but it helps to know their goals, aspirations and what their lives are like in general. If you sense your market is too broad, then focus on a smaller segment for awhile. The more you know about them and can authentically relate, the more they’ll flock to you because –guess what – you “get them”.

2.Go where your customers go. Get as close to your ideal customer as possible by being online if they’re online, attending the same events or participating in the same community activities they do. In a NON-STALKING WAY of course, become interested in whatever is near and dear to their heart so you can relate to them on many different levels. This strategy can be applied individually OR it can be scaled to reach the masses.

3. Create a memorable experience for your customers. Several years ago I had the opportunity to be mentored by Nick Graham whom most know as “Joe Boxer”. Nick built the wildly successful Joe Boxer brand before selling it to KMart for many millions of dollars back in 1997. His company became a household name not because of a lot of paid advertising (he would proudly tell me) but because of memorable marketing strategies that were remembered. His mantra was “your brand is the amusement park and your product is the souvenir.” What can you do that will create a memorable experience for your prospects and customers? More importantly, how do you make them feel?

4. Engage your customers in ways that will inspire them to come back to you. What is the “glue” that will keep your customers inspired and stay connected to you. A membership, a rewards program, interacting in a community, loyalty, gifts, bonuses, etc.