Strategies For Becoming a Customer Magnet

You’ve gone to great lengths to produce your products and services so how come they’re not flying out the door? The saying “if you build it they will come” may apply to dreamy baseball fields but you may want to take a different approach when it comes to being a customer magnet otherwise you’ll spend way too much time selling your product. Yes, it’s possible to become a “Master Manifestor” when it comes to customers AND it also helps to position yourself with proper marketing strategies in place. You’re have a more enjoyable experience if the focus is not just to sell products but to engage your prospects. Here are some action steps you can take that will help attract your most perfect customers.

1. Know who your customers are. You want to be crystal clear when it comes to the knowing the demographic and psychographic profile or your ideal customer otherwise it will always fell like hit or miss with your sales and marketing efforts. You not only want to know their age, sex and ethnic makeup but it helps to know their goals, aspirations and what their lives are like in general. If you sense your market is too broad, then focus on a smaller segment for awhile. The more you know about them and can authentically relate, the more they’ll flock to you because –guess what – you “get them”.

2.Go where your customers go. Get as close to your ideal customer as possible by being online if they’re online, attending the same events or participating in the same community activities they do. In a NON-STALKING WAY of course, become interested in whatever is near and dear to their heart so you can relate to them on many different levels. This strategy can be applied individually OR it can be scaled to reach the masses.

3. Create a memorable experience for your customers. Several years ago I had the opportunity to be mentored by Nick Graham whom most know as “Joe Boxer”. Nick built the wildly successful Joe Boxer brand before selling it to KMart for many millions of dollars back in 1997. His company became a household name not because of a lot of paid advertising (he would proudly tell me) but because of memorable marketing strategies that were remembered. His mantra was “your brand is the amusement park and your product is the souvenir.” What can you do that will create a memorable experience for your prospects and customers? More importantly, how do you make them feel?

4. Engage your customers in ways that will inspire them to come back to you. What is the “glue” that will keep your customers inspired and stay connected to you. A membership, a rewards program, interacting in a community, loyalty, gifts, bonuses, etc.

How To Connect With Your Most Perfect Contacts

We don’t operate our businesses in a void so no matter where you are in the success continuum, you’ll always be in search of PEOPLE to help you fulfill certain roles. If you’re just starting out, you’ll want mentors and advisors. Investors are out there as well as people to help you with marketing, manufacturing, operations, etc. Of course you wouldn’t be in business very long if you didn’t have customers.

Here are some strategies I use to constantly put me in the right place at the right time to be able to connect with any “human” resource I may need at any given time. People constantly say “Maria knows everyone.” It’s more like “Maria knows how to MEET anyone”.

1. Regularly create profiles of the contacts you need. Whatever you’re looking for, it really helps to have an idea of the person that can help you get it...not just what “it” is. Most of the time, you’ll find you already KNOW someone that fits your new profile. You just hadn’t yet thought of that person as a resource. I use this technique to help manifest strategic partners, investors, clients, etc.

2. Attend industry events. If you want to meet the movers and shakers of your industry, start attending the same tradeshows and conferences they do.

3. Put it out to your network. Don’t forget to tell the people you know WHO you’re looking for.

4. Hang out where they hang out. I’ve met my investors exactly where I’d thought they’d be--- at fundraising events, out with other investors, at various community events, social and business gatherings.

5. Attend networking functions to meet with the organizers or featured guests. Many people will attend a networking event to meet potential clients but my mission goes a bit beyond that and is usually to create strategic alliances with people who have complimentary talents as well as their own following. Those people can usually get you in front of a much larger group of your ideal “whatever”. So mingle with the participants but also make yourself known to the experts and organizers in attendance.

6. Search for people online or in your local press. If you do a Google search using industry specific terms you’ll find out who the talent is within that industry. This is great if you’re looking for C-level folks and advisors. Once I can associate a name with an expertise I’m looking for, it’s just a matter of tracking that person down. Same goes for a name you read in a newspaper. EX: You’re looking for an advisor in waste management and one day you read about the retirement of the Chairman of the Board of XYZ Waste Management Co. Chances are, THAT’S the person you need to connect with.

7. Use search functions on the Social Networks. Nothing has accelerated my connecting as much as the social networks have. You can pick a few people who are your perfect contacts and easily connect to who they know using the follow functions. In the search boxes, simply put in keywords that describe their industry or what they would be talking about and see who pops up. People are also generally more accessible on the social networks as well.

8. Let them come to you. Consider hosting an event or being part of something bigger that will put you directly in front of the contacts that you would need. This is a great time to support others who are doing similar work as a way to increase your visibility.

9. Meditate on attracting the most perfect contacts. Success does not happen by just working hard you know! I meditate daily and visualize the most perfect people showing up to support my efforts. Usually during that time or shortly afterwards, names will pop into my head or the phone will ring with a perfect opportunity. If you want success that’s more flowing and effortless, that’s a sure way to create it.

Strategies For Staying Focused

Many years ago business mentor Mitch Santell said to me “Maria, lots of people are running their businesses like they’re folding deck chairs on the sinking Titanic”. I’ve never forgotten that and quite often as I’m making decisions to do something I stop to ask myself “am I just folding deck chairs”? There’s so much pressure to work harder to stay ahead and to try different things to get new results or create new revenue. Many others are taking on more and more responsibilities as they try to “do it all” in their business hoping that something will payoff. The fact of the matter is, without FOCUS, it’s easy to get caught up in the busy-ness of your business and ultimately feeling that you’re not really progressing. Here are some strategies for maintaining focus and staying on a clear path to success:

1. Work from a master plan. I enjoy life more when I live in the present moment at all times but I’m always working from a master plan. With my plan of action laid out for me, the activities I’m inspired to take in that present moment are continually leading me towards my long term objectives because I took the time to “pre-program” what those objectives are. I know in a moment’s notice whether or not I’m deviating from my long term goals.

2. Focus on fewer priority items. Working from a huge TO-DO list that you create is not as productive as you may think. It keeps you busy but not feeling very accomplished for the most part. I suggest establishing 1-2 very clear objectives for the month that feed into your long term goals. This helps you create simpler daily to-do lists that actually get completed. It’s easier to stay focused on fewer items and you’ll experience more personal satisfaction as you have more completions instead of unfinished lists each day.

3. Segment your workday. This is one of the best productivity lessons I learned more than 10 years ago. My day is broken into 2 hour segments for the most part and the segments include sales/marketing, operations (usually delegating), creative, ME, and follow up (or long term planning). I stay focused yet touch all aspects of my business and the day flies.

4. Do the things you enjoy doing, delegate the rest. If you have trouble focusing on the task at hand, it could very well be you just don’t enjoy doing it or don’t have an expertise for it. Stop faking it and start delegating ASAP. Give yourself permission to take it off your plate so you can focus on the things you’re good at.

5. Create a system for accountability. If you’re missing your deadlines, consider a mandatory donation to your favorite charity or some other activity that will help condition you to stay on track. Also consider having others hold you to your word. Having to report in to someone on your progress is incentive enough to stay focused.

6. Limit distractions. You my not be able to stay focused simply because you’re too distracted chasing bright shiny balls. That’s what I call the “opportunities” that we have trouble passing up yet in the end steer us further from our path. Learn to say NO, at least for a limited time, if you’re really committed to achieving your primary goals. You won’t miss out. There will be another similar opportunity right around the corner that’s just perfect for you.

7. Are you “folding deck chairs”? Ask yourself that each time you start something new. Make sure the activities you are pursuing are in your best interest and really moving you toward achieving your goals. Learn to let go immediately of the busy-ness and move into more productive activities. Staying busy yet not quite productive could be you “hiding out” from success.

8. Take a break. When you’re having trouble focusing, working longer hours won’t make the situation better. Taking time to regularly refresh and rejuvenate as well as natural supplements that help with mental clarity will work wonders. I carve out time each day for gym, nap, pampering and/or meditation and schedule some down time on the weekend--- no matter how much work I have on my plate.

Give To Get--- An Exercise In Abundance

I’m known for connecting people who are looking for certain resources to those who have the resources….for compensation when feasible. To help attract opportunities to profit using your contacts, I suggest paying it forward to keep the momentum and energy flowing. What works for me and what I love to do is to connect 2 people EACH DAY who I think should meet. It could be people I know well or hardly at all. Sometimes it’s for a very simple reason, and always by email to save time. Try it for yourself and you’ll be surprised what comes back to you!

Managing Change Around You

During our holiday trip to NYC, we went downtown to visit the site where the World Trade Center once stood. They’re currently working on a memorial at the site and I wanted to check on the progress. I visited St. Paul’s Chapel and Cemetery, just across the street from where the Twin Towers once stood. Built in 1766, it was quite a miracle that the Chapel was spared destruction on 9/11 and many said it was because it had a very important purpose to serve. Turns out, it would be needed to provide shelter to the thousands of rescue workers in the days that followed. They all came to seek solace, take a nap, or have a meal there for the next several months. I never tire of the stories of the amazing human spirit that were told from the Chapel.

My lesson learned here is that there is a purpose for everything that happens in the grand scheme of things and while we may not be able to change what’s happening, we’ll ALWAYS be able to change our experience of it. With so many people and businesses in transition right now, I thought it would be helpful to share some of my recommendations for creating a more positive experience in all your dealings:

1. Refrain from taking immediate action with a confused mind. If you’re not sure what next steps are, sometimes the best thing to do is to be still. Breathe, take time to get grounded and allow your mind to quietly contemplate what’s ahead rather than jump into action just to stay busy. It’s time for a new perspective. Working in chaos only produces more chaos.

2. Start choosing differently. Do you have a predictable response when confronted with something unpleasant? Is it serving you or does it cause more harm than good? If you’d like for things to shift in your life, start choosing a different response. Pay attention to all your reactions and ask yourself if this is how you really want to show up?


3. Allow others to support you. It may like you have the weight of the world on your shoulders but you’re never really alone. Don’t be embarrassed or ashamed to speak up and ask for help. It’s a sign of a responsible leader, not of weakness.


4. Follow your heart, always. Make decisions based on what it is you truly want and what’s in your best interest. As if you’re protecting a child. Don’t make decisions from a place of fear, obligation or based solely on what others think is best for you.

5. Know yourself. We get so caught up in our business, it’s easy to lose track of our authentic selves, especially when times are challenging. Know what you stand for, what is most important to you, what makes you happy and most importantly who you really are without all the titles, money, and possessions.

6. You’re having learning experiences, not failures. Life is about growing, learning and evolving so don’t be so hard on yourself with the decisions you make. Keep learning and moving on without judgment. New opportunities present themselves quickly the less detached we are to the past.

7. Maintain a high vibration. A positive, hopeful attitude is crucial to attracting what it is you truly want. One way to do that is to put yourself in a state of continual gratitude for what it is you do have. Don’t suppress any feelings of fear or sadness or whatever else comes up but continue to stay with the gratitude to maintain your vibration.

8. Focus on what it is you do want. Situations shift constantly and rather than be consumed by a scenario you don’t want such as declining sales or lack of resources, continue focusing on the exact scenario you want to create in your life and business. You’ll get there so much faster

9. Know who your core customers are. If you’re in business, you’ll find things are shifting quickly these days as consumer trends change, people react to the economic forecasts, etc. If you truly know who you’re serving in your business, you’ll be able to innovate quickly and always come up with the right solutions for them.

10. Take inspired action. As you slow down to contemplate next steps, new opportunities, options and people will begin showing up in your life. Pay attention to all of this because these are the very answers you’re praying for. Also know your new solutions may not look anything like what you’re used to so I recommend being open and evaluating every opportunity.

~Maria Simone is a dynamic speaker, author, and transformational business strategist. As the “Passion To Prosperity Diva”, http://passion2prosperity.com ,she helps entrepreneurs package and monetize their talents to create 6 and 7 figure businesses. She’s appeared on ABC News, Fox TV, and in Business Week, Success Magazine, and many other publications.

Can funding too early on actually slow you down?

You may be scratching your head with this title but hear me out: if you’re just starting your business or in an early growth phase, throwing too much money into the mix may not be the best thing to do. Many people think what’s slowing them down is lack of funding but actually the opposite can be true if you recognize the gift that’s before you and shift your thinking accordingly. Here are some reasons why. If you realize any of these could be true for you, perhaps take the money out of the equation to gain new perspective.

Here are some issues that I’ve seen crop up with those who had access to unlimited funding early on:

1. The people on your team may be more interested in a paycheck than your vision.
Oprah says it best “everyone would like to ride in the limo with you but you really want people who would also ride the bus with you too.” It’s easier to see who’s in it for the money or the dream when times are lean. Surround yourself with these people early on when it’s easier to make the distinctions.


2. Rushing into production before “selling” your concept.
When funds are limited, you’re inclined to do more testing with your product or service to see if this is what your market REALLY wants. I’ve seen way too many people invest too much early on into production without properly understanding their markets only to have to go back to the drawing board over and over again. The saying “measure twice, cut once” applies here.

3. Lack of validation for your concept.
The business planning process is the best way to sketch out your core business model for others to see and improve upon and to “dry test” in the market BEFORE launching. What are your primary revenue streams, who are your customers, exactly HOW will your get your product or service in their hands and how much will this cost? Those with unlimited funds often skip the planning and testing part and get into the DOING part sooner than later which can prove costly.

4. Managing too much initial growth.
I’m all for planning and thinking big but there’s nothing wrong with taking small steady steps to achieve your goals. You want to manage growth by focusing on 1-2 core revenue streams at a time, creating systems, structure and scalability so that you can become unstoppable. Throwing funds at a situation for rapid growth does not ensure success. Creating the proper infrastructure, having a product customers really want and topping that with a great sales and marketing plan does foster success.


5. Loss of creativity and innovation.
Some of our greatest solutions are derived when we’re under pressure, have limited resources and must improvise, or have naysayers telling us it can’t be done. Has that ever happened to you? This is precisely the moment when we create that “entrepreneur’s magic” and become the “MacGyver” of our business. Conditions must be ripe for it and I’ve found that type of innovation and creativity doesn’t have as often when there are unlimited resources at our disposal.

6. Less apt to seek out guidance
I notice that people that have limited funds are more likely to actively and creatively seek out support and ask lots of questions. And there are plenty of people who will graciously and truthfully answer your questions if you should ask! I have found that if you are paying all your advisors, they are less likely to be truly forthcoming with their opinions for fear of losing their paid engagement.

So next time you think “if only I had the money” perhaps be grateful at that moment for the opportunity to really test the merits of your idea and to enroll people in your vision, not just a paycheck.

You may reprint this article in its entirety with author's contact and bio information.

Are you working with STRATEGIES?

I spoke to a new client today who'd like to transform her talents into a "real business."
She thought she had been working way too hard, fleeting revenue, & not getting the results she wanted.

Here are some of the priority items we're working on. See if you can relate:

* Using a strategic blueprint to form an organized marketing effort.
*Moving her business online as much as possible to take advantage of SEM.
*Integrating the most appropriate automation technology tools.
*Creating a scalable back end foundation to manage a hundred or a million clients.
*Creating ongoing followup email campaigns for customers and collaborators.
*Plan to create multiple, passive revenue streams that allows her to attract funding more easily.

GET THIS FOR YOURSELF: Join us for part 3 of my FR*EE "Passionate Business Telesummit" on Thursday 8/13/09.
http://passionatebiz.com/ <-- click here for details

7 Steps to eCommerce Success

I work with a lot of start-up business owners and during the initial entrepreneurial stages, the emphasis is usually on planning, product development, establishing markets, gathering resources and attracting the right people. When it actually comes time to hang out the OPEN FOR BUSINESS sign, it's not uncommon to see some very key elements missing ---such as the actual operational infrastructure of the business, for instance. The following are necessary tools you'll want to have in place to not only be taken seriously as a business owner who conducts business online but to also be able to systematize and scale your online operations for growth.

1. Protect your IP--Register all corresponding domain names.
Secure any domain name related to you, your company and your products at Snagadomain.com . You may have a vanity site with all your Company info and links but it could be more profitable to also put your main products on their own mini-sites or landing pages. Spreading your name around the internet helps to create a bigger footprint.

2. Establish an online presence conducive to selling
Most people put up a website that does everything but inspire people to buy. Wherever your product is being sold should have a strong, clear call to action without other distractions. It should also establish your credibility within seconds AND have an opt-in area with a compelling free offer in exchange for your visitor's contact info.

3. Use a shopping cart with autoresponder.
Your product catalog should be loaded onto an online shopping cart so people can browse then click to buy in 1-2 easy steps. Even more importantly, you want to be able to follow up with automated (autoresponder) marketing messages to your customers and prospects to inspire them to buy more frequently and to refer. The #1 Shopping Cart with autoresponder I recommend to get you started is Kickstart Cart(1ShoppingCart) . I've had multiple accounts for years and it's served me well! Digital orders are processed and shipped to the customer automtaically. Services can be performed without have to worry about collecting fees. Physical product orders can go directly to whomever is doing your fullfillment and shipping.

4. Sign up for a professional merchant account.
You can use PayPal to process money transactions online but I recommend signing up for a bank backed merchant account to establish a more professional presence. It also happens to be more cost effective in the long term. My husband, Michael Murdock, offers wholesale merchant accounts with discount fees starting at 1.59% (PayPal fees average 3.5%). Contact him at murdock@docmurdock.com for details. Your merchant account will then be connected to your shopping cart for complete automation. Orders are processed and money appears quickly in your bank account.

5. Optimize your website so your customers can find you
Once you've set up your eCommerce site, make sure you've physically submitted it to the search engines like Yahoo and Google. More specifically, if you've researched and are using the most appropriate keywords for your product, people can more easily find you when searching online for your product category. You may have a great product but it won't really matter if no one can find you. Michael is an SEO expert and offers FREE info about this at Docmurdock.com .

6. Follow-up with ongoing email communication
Your prospective customers may not buy on their first visit so frequency is important to establish a connection until they ultimately make a purchase or at least tell others about you. The easiest way to do this is with a pre-planned email or video campaign. It should start the moment they make a purchase or give you their contact info and continue for as long as they're on your list. You can dramatically change your conversions with the proper follow-up.

7. Use measurement tools to track your results
There are many strategies you'll want to employ for traffic generation, sales conversions, and copywriting. You'll find that even the smallest change to your website or marketing strategy can produce big results. Google Analytics is a great first step and one of the many tools you can use for monitoring website visitors, page views, conversions, etc.

Join Maria's Abundance Mastermind Group call on 7/21 @ 12pm pacific and learn specific steps to creating a successful eCommerce presence. Get 2 months FR^EE when you purchase her eBook at http://www.passion2prosperitybook.com

One of my favorite OFFLINE marketing strategies

I'm heading out for a little R & R this weekend--hope you are too-- and I wanted to get this important announcement out to you before I take off:

Launching some aspect of your business using online marketing strategies is one of the fastest and most cost effective ways to get into revenue and to quickly build a following-- it's one of the key elements of our Protégé Program.

When it comes to OFFLINE marketing, however, one of my favorite strategies is the use of (in-store) live events and product launches. They're especially effective if you're just starting out or have a limited marketing budget! They produce instant connection to your market, offer plenty of media opportunities, quick revenue and so much more.

LIVE EVENTS & APPEARANCES can be organized at almost any venue, for any industry, for virtually zero up-front marketing costs and can be easily duplicated.

In my next ABUNDANCE MASTERMIND GROUP call scheduled for Tuesday, June 16th, at 12pm pacific, I'll share specifics of :

*How to create a live event that positions you in front of your perfect target market.

*How to determine the best venue and pay ZERO for the event.

*How to get thousands of dollars worth of fr*ee media and marketing exposure.

*How to recreate the event for ongoing national exposure.

*How to leverage each event to get contracts for new business.

*How to use the event to beings tons of new visitors to your website or store.

Each event I've organized has produced thousands in immediate revenue and the goodwill, media exposure and ongoing traffic to my websites continues on MANY MONTHS after the event.

If you're currently a Member in good standing, you'll be sent specific details. If you'd like to join this event for FR*EE, simply purchase my Passion 2 Prosperity ebook at http://passion2prosperitybook.com and you'll receive 2 MONTHS FR*EE
in my Abundance Mastermind Group which includes Tuesday's session!

The value of this gift is $150 but you'll join me as my guest for 2 MONTHS by simply making a purchase...and a portion of all ebook sales goes to the local Food Bank.

Maria Simone is a speaker, author, and transformational business strategist who helps entrepreneurs and services professionals with "next steps" in creating 6 and 7 figure businesses.
http://passion2prosperity.com