I work with a lot of start-up business owners and during the initial entrepreneurial stages, the emphasis is usually on planning, product development, establishing markets, gathering resources and attracting the right people. When it actually comes time to hang out the OPEN FOR BUSINESS sign, it's not uncommon to see some very key elements missing ---such as the actual operational infrastructure of the business, for instance. The following are necessary tools you'll want to have in place to not only be taken seriously as a business owner who conducts business online but to also be able to systematize and scale your online operations for growth.
1. Protect your IP--Register all corresponding domain names.
Secure any domain name related to you, your company and your products at Snagadomain.com . You may have a vanity site with all your Company info and links but it could be more profitable to also put your main products on their own mini-sites or landing pages. Spreading your name around the internet helps to create a bigger footprint.
2. Establish an online presence conducive to selling
Most people put up a website that does everything but inspire people to buy. Wherever your product is being sold should have a strong, clear call to action without other distractions. It should also establish your credibility within seconds AND have an opt-in area with a compelling free offer in exchange for your visitor's contact info.
3. Use a shopping cart with autoresponder.
Your product catalog should be loaded onto an online shopping cart so people can browse then click to buy in 1-2 easy steps. Even more importantly, you want to be able to follow up with automated (autoresponder) marketing messages to your customers and prospects to inspire them to buy more frequently and to refer. The #1 Shopping Cart with autoresponder I recommend to get you started is Kickstart Cart(1ShoppingCart) . I've had multiple accounts for years and it's served me well! Digital orders are processed and shipped to the customer automtaically. Services can be performed without have to worry about collecting fees. Physical product orders can go directly to whomever is doing your fullfillment and shipping.
4. Sign up for a professional merchant account.
You can use PayPal to process money transactions online but I recommend signing up for a bank backed merchant account to establish a more professional presence. It also happens to be more cost effective in the long term. My husband, Michael Murdock, offers wholesale merchant accounts with discount fees starting at 1.59% (PayPal fees average 3.5%). Contact him at murdock@docmurdock.com for details. Your merchant account will then be connected to your shopping cart for complete automation. Orders are processed and money appears quickly in your bank account.
5. Optimize your website so your customers can find you
Once you've set up your eCommerce site, make sure you've physically submitted it to the search engines like Yahoo and Google. More specifically, if you've researched and are using the most appropriate keywords for your product, people can more easily find you when searching online for your product category. You may have a great product but it won't really matter if no one can find you. Michael is an SEO expert and offers FREE info about this at Docmurdock.com .
6. Follow-up with ongoing email communication
Your prospective customers may not buy on their first visit so frequency is important to establish a connection until they ultimately make a purchase or at least tell others about you. The easiest way to do this is with a pre-planned email or video campaign. It should start the moment they make a purchase or give you their contact info and continue for as long as they're on your list. You can dramatically change your conversions with the proper follow-up.
7. Use measurement tools to track your results
There are many strategies you'll want to employ for traffic generation, sales conversions, and copywriting. You'll find that even the smallest change to your website or marketing strategy can produce big results. Google Analytics is a great first step and one of the many tools you can use for monitoring website visitors, page views, conversions, etc.
Join Maria's Abundance Mastermind Group call on 7/21 @ 12pm pacific and learn specific steps to creating a successful eCommerce presence. Get 2 months FR^EE when you purchase her eBook at http://www.passion2prosperitybook.com
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment