Wednesday, November 25, 2009

8 Ways a Mentor/Advisor Can Help You Grow Your Business

There are several distinctions that can be made when describing someone who is thriving, or has the potential to thrive, in business. One of the things I look at is how well they’ve surrounded themselves with movers and shakers in their industry, influencers, investors, business experts, and so forth. Having such a diversity of talent close by can help accelerate your success in ways beyond your wildest imagination. Here are 8 mutually-agreeable ways you can work with Mentors and Advisors to help achieve your goals. Please visit http://the15minutementor.com to make your own requests.

1. Let them share their experience of having made the journey.
Have someone on hand who has traveled a similar path in business and ask them to help you with future pacing. They can easily stay a few steps ahead of you because they’ve been there and know the trail. Knowing your options means fewer obstacles, less risk and acceleration to your goals.

2. Allow them to offer Moral Support.
It’s imperative to have someone around you who can be your moral compass and/or provide emotional support. That will help you stay grounded and reduce the number of “what was I thinking” crazy kind of days that occasionally do pop up.

3. Position them as a funding magnet.
Someone who has raised capital and turned it into profit or has achieved success in your industry can probably duplicate their efforts. This is a huge risk reducer and investors like that.

4. Receive CEO/Leadership Development Support.

You’ll want support as you evolve your inner-self so that as your business grows, you’re able to effectively lead your team.

5. Help understanding financial forecasting.
You may have “people” that manage your books or run your numbers but it’s also helpful to get perspective from someone who has managed millions or even billions in revenue if this person isn’t already on your payroll.

6. Let the connectors open doors for you.
Why stand in line when you don’t have to. Let someone else make the necessary introductions to new business and other opportunities. Move past the gatekeepers.

7. Ask the creatives to help you innovate.
Brainstorm with your creative and visionary advisors to come up with amazing new product or marketing ideas or ways to package it all.

8. Allow the influencers to help celebritize you.
If you are associated with people who are highly regarded in the public’s eye, chances are your status will also be elevated as they make your connection public. Similar to what a book endorsement does for an author.

Monday, November 23, 2009

Ready for a makeover?

There's nothing like a new look, a yoga class, or perhaps a massage to help put that spring back in our step.
Whatever "it" means to you--- we all have something we go to for that pick-me-up.

Makeovers allow us to resume our lives re-invigorated, confident and joyful.
I feel the same is true for our businesses...plus add INCREASED REVENUE to the mix.

So, beginning December 5th, I'm offering you a POWERFUL "30 Day Revenue Makeover" Teleclass Series --my treat.

http://passionatebiz.com <--the video will give you perspective!

I'll share strategies covering 3 specific areas to help you create massive shifts in the New Year:

*New growth--
I'll help you with some marketing tips that work FAST to help expand your current customer base.

*Leveraging what you've already created-- You have assets and resources that aren't being fully utilized.

*Putting more to the bottom line--
Today, less is more. I'll show you how to improve efficiencies and mindset to increase profits.

Good things come in 3's and I've organized the event in 3 parts over 30 days.
Don't underestimate the value of this call...this is good stuff!
I'll be sharing strategies I help clients with during our paid sessions.

This is a great time to be in business, especially if you're getting the results you want.
If you're stuck or thinking "what's next", it may be time for a 30 Day Revenue Makeover.

**I can help but you have to be registered.**

http://passionatebiz.com <-- register here today.

I truly look forward to connecting with you on the calls...

Thursday, November 5, 2009

YES ---Social Networking Is Good For Biz

Social Networking and Social Media Marketing are all the rage these days but there are still many people who don’t get what it can do for their business and haven’t quite gotten involved. Many others who are active on the social networks tell me that haven’t figured it out yet and are not seeing tangible results. If you prefer to keep your experience personal and use Facebook and Twitter just to interact with your friends and family, then that’s fine. If you’d like to use it for more business building, then here are my top 10 Social Networking strategies I’ve been using this year to expand my reach, attract media and speaking opportunities, create powerful new alliances and generate new revenue. Try them for yourself and become your own Pied Piper of Social Networking.

1. View your social networking activities as an extension of your marketing plan.

Consider duplicating online the activities you participate in to attract and educate prospective customers. The more of a strategic marketing plan you already have, the easier it is to execute this strategy on Twitter, Facebook and LinkedIn.

2. Identify and follow your prospective customers.

You probably have an idea who your ideal customer is so it shouldn’t be so difficult to search for them either by name or descriptive qualities. Follow them and who they know and you’ll create a snowball effect of followers thereafter.

3. Identify and follow people you’d like to partner with.

There are plenty of people out there who have complimentary services and who reach a similar demographic. It’s easier to meet and start a conversation online. You’ll take it offline and strike up a deal in no time! Same approach applies for investors, mentors, and other resource people.

4. Share yourself authentically.

Give information freely, answer questions, ask questions, share resource links, start conversations with people on your list, chime in on conversations of others. Also, if you regularly share and promote the postings of others, your periodic self-promotion will be accepted.

5. Connect to the media.

I like to follow anyone involved in radio, TV, or print not only to follow their perspective on current events but to also be in ready mode to be interviewed or take advantage of some other publicity related opportunity that comes my way.

6. Be gracious at all times.

What happens online stays online. Period.

7. It is what you make of it.

Approaching this in a focused, systematic way while engaging in daily conversations will yield you positive results. If you don’t think Social Networking is worth it and participate only sporadically, it will NOT yield measurable results.

8. Rave about your colleagues, friends and customers.

What goes around comes around--- they will talk about you too and others will notice the buzz!

9. Keep a schedule and automate some of your activities.

There are tools such a FriendFeed. Ping.fm and Posterous allowing you to update all your profiles at the same time which multiples your efforts. Also, just spending as little as 15 minutes twice daily has an impact.

10. Invite people to cross over to your “island”

Where do you do business? If you want people to join you in a program, come to your store or visit your website, it’s a lot easier to simply ASK them to join you once they know who you are.