7 Strategies To Help You Quickly ATTRACT Investors

This week's article is about positioning yourself to become more attractive to capital. If you're not raising capital however, just substitute any comparable resource you desire to have. It still works since the emphasis is on attracting what you need next!

Prospective investors are all around you ---there is no shortage of money. The key is, the more prepared you are, the more compelling your investment opportunity becomes. Raising capital from investors or acquiring the proper resources you need is a right of any entrepreneur and one of the best ways a growing business can assure its success. Learn how to compel others to invest rather than you "chasing" the money. Here are the top 7 things you can do right from the beginning to build value in your business and help you become more ATTRACTIVE to the money. This list is only a guideline and it should not be implied that all these are absolutely necessary to be successful in this process...it just helps to accelerate your efforts.

1. Develop a healthy relationship with money and know that you deserve to have it.
Money is just energy and capital is just one of the many resources necessary to grow your business. If you become too attached to this process or have a sense that your self-worth is tied to how much money you have, you may actually repel investors.

2. People invest in PEOPLE.
Make sure you've taken the time to attract the right mentors and advisors to support you during this process to help you attract the resources you need. There are others who have made this journey successfully before you so find out who they are and attach them to your project somehow. Investors and sponsors are more inclined to put their money into a project with a management and advisory team that has a proven track record. If they've done it once, they are more likely to re-create their success.

3. Do what you can to prove out or VALIDATE your concept.
Includes developing your markets, monetizing some aspect of your business, building a database of prospective customers, forming strategic Alliances and Joint Ventures, and/or obtaining purchase orders and letters of interest whenever possible. Bottom line, investors and sponsors are more inclined to take notice if you can show that there really is interest in your products and services.

4. Develop a Business Plan.
One that illustrates the market you're serving, describes your products and services and details how you plan to get them in the hands of your customers. A plan is also a great visual representation of what you desire to have and that alone will help you begin manifesting whatever you need to make it happen.

5. Obtain as much protection for your Intellectual Property (IP) as possible.
Having a patent, or the opportunity to patent your IP, is generally the most attractive IP opportunity to an investor. If not a patent, make sure you have the opportunity to create future IP such as trademarks and copyrights to show that your products and services will not become obsolete. Protect what you can up front to assure interest from investors but if that's not possible now, make sure you have a plan to do so in the near future.

6. Get connected!
Investors will have a higher degree of confidence and interest in an entrepreneur who knows how to network and easily connect to the resources he or she needs. Join groups that support your agenda, connect with your community, show up at industry related events, tap into the power of social networking.

7. Make sure you are passionate and invested in this process yourself and be able to clearly articulate that to investors. Investors want to know how much time and money YOU'VE invested, how passionate YOU are, how far YOU'RE willing to go with it and how stable YOU are emotionally and financially so that they know you'll have staying power. The more committed you are to making the "journey", the more attractive you will become to investors.

Application of these items will help you become super-attractive to money and other resources! Maria Simone helps those who are in various stages of planning, packaging, and launching their businesses acquire the resources they need at http://www.passion2prosperity.com