What To DO When You Don't Know What To Do NEXT?

My goal is to share information with you that will help you take next steps in your business. Today I thought I would take a different approach and deal specifically with issues that come up when you may not be sure of what next steps to take.


1. You have several options of what direction to take your business but just can’t decide?
If you ever find yourself faced with a decision you can’t quite seem to make or take action on, the best thing to do is NOTHING. This is the time to slow down and: a) observe how you are feeling about the choices you think you need to make--- your heart could be slowing you down for a reason and all the signs should be there if you pay attention; b) you should absolutely seek out the advice of someone who has had specific experience with your situation. You don’t want to make decisions without qualified information and neither should you ever feel pressured about making just any decision. Time is irrelevant here--- making a decision that doesn’t support you could “cost” you more time in the long run.

2. You have limited operating capital and you feel pressured to invest in resources and services that should help you grow your business. So what resources should you invest your money in?
That all depends on exactly what stage you’re at in the “sequencing” of your business. If you buy or commit to resources before you’re ready for them, it may just take you down a dead end if you’re really not prepared to work with them: a) If you are working on your business plan, you should be GATHERING information about sales, marketing, PR, etc. You should not necessarily be investing in these services at this stage; b) If you are just starting out and about to raise investor money, only invest in those resources that will absolutely bring you capital; c) don’t invest or get committed to product manufacturing before you’ve developed your infrastructure or understand your markets; d) don’t engage in activities that will create a demand for products and service you haven’t developed yet unless you are just about ready to launch.

3. How far should you go to prove out your concept?
If you have limited resources but want to make sure you have a market for your goods and services, initially do things that do not require a big investment or ongoing maintenance (storage issues, insurance, license fees, etc). For instance take surveys, conduct market research, acquire trend reports, “dry test” and then “beta test” with a prototype, get validation from experts, build a mailing list of people who would be interested in your product down the road. These are just a few. I recommend doing small runs with a product to test in a certain regional area but don’t try to “launch” nationally before you have all the necessary resources in place.

4. You feel unable to proceed because you have no money?
It’s not the money that you need--- it’s determination, passion and having the right people around you.
If you ever get stuck on this one, check in to see which one it is. Having the right people around you will always attract money, your determination will lead you to the next step and if you don’t have passion for what you’re doing, you may want to check in to see if this is what you really want.

To your success!
Maria Simone

www.manifestsuccessguru.com