Saturday, January 26, 2008

I have a new blog to tell you about....

I started it recently and it's connected to Signature Accents, home of "City Scarves". I wanted to start the dialogue of celebrating our local heroes as well as hearing what people have ot say about the cities they live in... or came from.
Check it out at http://cityinspirations.blogspot.com


To your suucess!
Maria Simone
www.mariasimone.com
www.cityscarves.com

Maria Simone to Serve as an Empowerment Leader at Amazing Woman's Day 2008

Day long annual event attracts feminine leaders from all over the US and Canada to discuss the issues of the day and form new alliances.


Amazing Woman’s Day brings together feminine leaders in a day-long program to support women in their vision of creating a better life for themselves, their communities and the world. Contributing to this day is Maria Simone, who will join additional empowerment experts to host a series of interactive round-table discussions designed to expand a web of collaborative relationships while empowering and celebrating the individual greatness of every woman. Amazing Woman's Day 2008 is sponsored in part by Journey Circle, a not-for-profit organization dedicated to cultivating the leadership of those who seek to create a better world.

Maria Simone is Founder and CEO of Scottsdale-based Signature Accents, Inc., creators of the popular City Scarves products. In addition to her CEO role, Simone is an author and successful business development expert who helps start-ups with business planning and capital acquisition. Simone joins with women who are leaders in their field, in their company, their organizations and their community. The day presents experiential exercises that link and build on each other as women move between tables, exchange ideas, and discover answers to the questions that impact their life, work, health, family and community. Featured speakers include Women in Broadcast Media founder, Marsh Engle; transformational leader and feng shui master in the Best seller and hit movie The Secret, Marie Diamond; Jeannie Fitzsimmons of Awakened Heart, Ardice Farrow of Smart Talking Smart Thinking Women, Subhadra Bowman of Yoga Angels, and more.

Amazing Woman's Day 2008 joins together women who are leading a cultural shift in our communities, our schools, our workplace, and our quality of life. They are community leaders, heads of women’s organizations, life & career coaches, mentors, mothers and more. The voices among women’s communities and organizations will be represented:

National Association of Women Business Owners
National Association of Female Executive
Gather the Women
Women in Technology International
For You Network for Women
WomensRadio and WomensCalendar
DivineCaroline
And, more!


Amazing Woman’s Day 2008 Empowerment Leaders also include:
Joy Chudacoff, Smart Women Smart Solutions
Marcy Cole, Ph.D Psychotherapist and Coordinator, First Tuesday LA Women's group
Iswari Gonnot, Founding Member of Humanity Unites Brilliance
Carole Lieberman, M.D., Media Psychiatrist/Host of "Dr. Carole's Couch"
Pat Lynch, WomensRadio.com and WomensCalendar.org
Robbie Motter, Contacts Unlimited, American Seminar Leaders and NAFE
Sherrie Quander, Founder, Indelible Grace Ministries
Hillary Smith D.C., DHM, CCT Innovative Wellness Institute
Lauren Solomon, LS Image Associates
Marielle Solti, Awareness Studio
Kira Wagner, Global Connections Networking
Dr. Letitia S. Wright, D.C., The Wright Place TV Show
And many others

DATE: February 9, 2008

WHERE: Amazing Woman’s Day 2008 is hosted at the prestigious Skirball Cultural Center, a Los Angeles, California facility that seeks to welcome and inspire people of every ethnic and cultural identity in American life.

HISTORY: The celebration of Amazing Woman’s Day was first conceived nearly a decade ago by creative development coach and author Marsh Engle. As the activities, programs and outreach of the Amazing Woman initiative has expanded over the years, the core mission remained the same: To serve as a unifying symbol of women everywhere who wish to bring a sense of value and purpose to their life, their community and the world. It was in March, 2001 that women throughout the nation first joined to establish the Amazing Woman’s Day movement in ten cities throughout the United States. To mark the first celebration, over 1,000 inspirational speakers, well-being experts, media personalities, and authors volunteered their time to honor women from all walks of life. In 2002 the celebration grew to 50 cities nationwide. A U.S. Congressional Proclamation establishes Amazing Woman’s Day as a nationwide initiative to celebrate the ingenuity and creativity of women everywhere. Since that time, the Amazing Woman's Day movement has served to inspire thousands across the nation.

More information regarding Amazing Woman’s Day 2008 may be found by visiting: www.AmazingWomansDay2008.com.

Information about Maria Simone may be found at www.CityScarves.com and www.mariasimone.com. Contact: 415-305-2544

Friday, January 4, 2008

Who To Approach During Early Stage Funding

I work with many people who are in various stages of preparing, capitalizing and launching their businesses. With regard to raising capital, I have found that spending some extra time on developing the proper foundation helps one attract the money like a magnet. Lack of preparation can make the entire capital raising process a struggle. One of the areas to focus on is to develop an active database of prospective investors. Here are some simple guidelines I recommend during this process.

1. Define who would have the most benefit from your success? This group of early investors could be family, friends or colleagues who know you and want to support your efforts from the beginning without requiring a lot of information about the business initially. Also, these people could ultimately become manufacturers or service providers to your new business so investing in you early on would assure them a place in line down the road.

2. Who could be a potential Strategic or Joint Venture Partner to your new business? Their investing early on would be likened to pre-selling your product or service. Could be a potential licensing partner as well.


3. Define who would be your ultimate customer or end-user of your product or service, and who would be emotionally connected to what you were doing? This is the next group I would focus on. For my fashion Company (www.cityscarves.com) it was typically women between the ages of 40-80 years old who loved beautiful things. For my first business, a chain of dry cleaners, people who were hotel or franchise owners that required dry cleaning services in their businesses were my early investors.

4. Look at ways to fund part of your start-up creatively through pre-selling of products and services, bartering of services, licensing deals, purchasing order financing, small regional sales tests, etc.

As you move out from your “warm market” you will be required to prove out more of your business concept but this will be easier to do with the momentum you will be building with early investors.

To Your Success!
Maria Simone
www.manifestsuccessguru.com

Friday, November 16, 2007

Starting A Business: What To DO When You Don't Know What To Do NEXT

You're moving forward working on your new business and all of a sudden you feel "stuck". What's the next step to take?


In the course of building your business, issues may come up where you may not actually be sure of what next steps to take or even what questions to ask. I help entrepreneurs with business development and small business funding support and coaching and these are the very questions I hear from clients during our first meeting. I'd like to shed some light on these issues and especially to let you know that you're not alone. When you have clarity in all of these areas, you will naturally become more attractive to potential investors and those who may want to support you or do business with you.

1. You have several options of what direction to take your business but just can't decide? If you ever find yourself faced with a decision you can't quite seem to make or take action on, the best thing to do is NOTHING. This is the time to slow down and: a) observe how you are feeling about the choices you think you need to make--- your heart could be slowing you down for a reason and all the signs should be there if you pay attention; b) you should absolutely seek out the advice of qualified people who have had specific experience with your situation. You don't want to make decisions without qualified information and neither should you ever feel pressured about making just any decision. Time is irrelevant here--- making a decision that doesn't support you could "cost" you more time in the long run.

2. Having trouble making sense of or communicating all your ideas? Start the business planning process as soon as possible to help keep you on track. Moving forward in your business with just a bunch of ideas swirling around in your head is not the same as having them committed to paper. Organizing your thoughts in a structured fashion gives you instant clarity, your ideas start coming to life, people now have a better understanding of how to support you, and the resources you'll need can start showing up. It will also allow you to play out different scenarios. Your plan will be constantly evolving and growing as you move forward so there will never really be a finished document nor will it ever be perfect. However, just starting the process can sometimes help you get unstuck. I recommend using an existing software program that walks you through some of the steps by asking a series of questions. I have my favorites but no matter what program you use, make sure you personalize it to your circumstances and industry.

3. You may have limited operating capital initially and you feel pressured to invest in resources and services that should help you grow your business. So what resources should you invest your money in? That all depends on exactly what stage you're at in the "sequencing" of your business. If you buy or commit to resources before you're ready for them, it may just take you down a dead end if you're really not prepared to work with them: a) If you are working on your business plan, you should be GATHERING information about sales, marketing, PR, etc. You should not necessarily be investing in these services at this stage; b) If you are just starting out and about to raise investor money, only invest in those resources that will absolutely bring you capital; c) don't invest or get committed to product manufacturing before you've developed your infrastructure or understand your markets; d) don't engage in activities that will create a demand for products and services you haven't developed yet unless you are just about ready to launch.

4. You have a great idea but not really sure what it looks like as a business. Very often, people have great ideas and start focusing on one way they think it should be launched. This could be in the form of a retail store, an online experience, a book, a game, a service, etc. If you find that you're focusing on one "expression" that could take much longer or cost more than it seems worth it, start opening yourself up to other ways your idea can get out there. Look for the lowest hanging fruit --- what is the fastest, most cost effective way you can get your idea out to the most people and bring you the most profit in the shortest period of times (if that's your goal). For instance a retail chain of stores is a huge undertaking. If your goal is to help one million people access your resources in the shortest timeframe, then what about taking the service aspect of your business and launching it as a national service company with primarily an online presence and do away with all the real estate and operational costs? You could serve a bigger slice of the population in half the time and a fraction of the cost by using a franchise model. If you can remain open to exploring new opportunities, they will show up for you.

5. How far should you go to prove out your concept? This could be something brand new for you and you haven't fully allocated resources to the project but want to make sure you have a market for your goods and services. Initially do things that do not require a big investment or ongoing maintenance (storage issues, insurance, license fees, etc). For instance take surveys, conduct market research, acquire trend reports, "dry test" and then "beta test" with a prototype, get validation from experts, and build a mailing list of people who would be interested in your product down the road. These are just a few. I recommend doing small manufacturing runs with a product to test in a certain regional area but don't try to "launch" nationally before you have all the necessary resources in place.

6. Are you having resistance to moving forward with your business? Wondering if it will ever get done or if you're the person to do it? Do feelings of fear, isolation, and overwhelm seem to permeate your thoughts? Stop for a bit and be still as this isn't a cue for you to work harder. It means you need to do some internal work on YOU, not your business. There are plenty of great programs and people I frequently recommend that can support you here. Feelings of not feeling good enough are old tapes that should be eliminated. Issues around money, success, or receiving support shouldn't rule your life. If you're doing anything business related you're not passionate about which will require a huge investment of time, it's not worth doing. This is all about YOU not about business. Every successful entrepreneur takes the time to do breakthrough internal work on themselves. Best quote I heard recently "Making my first million was easy--- but it took me 37 years to allow myself to do it." So get your heart in alignment with your head, know you deserve it and that you're not alone . . . and then get out of your way.

7. You have limited financial resources and lots of deadlines you've imposed on yourself---should you just keep plodding along and do as much as you can on your own to get it done and make your deadlines? First, when you're building a business, I recommend not using TIME as a milestone if possible because it puts too much undue pressure on yourself and oftentimes you won't be able to commit to the deadline because of all the other variables involved. "In six months I will have raised $1 million" or "in 3 months I will be signing a lease so I better have the resources in place by then". How do you know? You're better off using financial milestones if you're raising capital---like, for instance, "when I raise my first million, then I can do xyz"--- or something OTHER than time. Shifting your thinking like this will give you new perspective, alleviate stress and allow you to focus on getting the necessary resources to hire the people you need to get the jobs done. You can try to do it all yourself without the necessary resources just to meet your self-imposed deadline but it begs the question, "why do that to yourself"?

8. You feel unable to proceed because you have no money? It's not the money that you need--- it's determination, passion and having the right people around you. If you ever get stuck on this one, check in to see which one it is. Having the right people around you will always attract money, so take the time to build a support team and let them open doors for you. Your determination will always lead you to the next step if you're paying attention--- it could be money or another resource that's even better. If you don't have passion for what you're doing, you may want to check in to see if this is what you really want. Always, and only, do what you love.

Wednesday, October 17, 2007

YOU in your business--- are you available October 18th?

Know one of the secrets to manifesting success in business?

It's not about how hard you work, it's about how YOU show up in your
business.
If you take the time to do some internal "tweaking", you don't have
to put much "effort" into anything.
Struggle starts to disappear, success becomes more effort-LESS.

Want more of that? Be sure an join Me For a "YOU In Your Business"
Teleclass

Thursday, October 18th at 6pm PST/ 8pm central/ 9pm EST.
Click here: http://manifestsuccessguru.com/freeteleclass.htm

I will be interviewing one of my greatest teachers, Esperanza
Universal, Co-Creator and Director of the SOUL Institute in San
Diego.

This is a special treat as it has taking me many months to schedule
this time with her.
I will be asking her questions specifically related to how we can be
more successful in our businesses as well as have more joyful lives:

How to attract investors, customers, team, and meaningful
relationships.

How not to repel the very things we want most in our lives.

How to create more time for ourselves.

How to get past any resistance you may be experiencing in different
areas of your life.

How to deal with the fear that sometimes creeps up and can stop you
in your tracks.

And some surprise topics I know you'll appreciate!

Register today (we have limited lines available), get to a quiet place on Thursday and bring your questions. http://manifestsuccessguru.com/freeteleclass.htm

This call could change your life so be sure to join us! Invite your
friends to this one.

The insights I've received over the past few years from Esperanza
have had a profound positive impact on me and have really helped me create a very magical life...and now we'll share them with you!

If want to learn how to create the best life ever and enjoy every
minute of it, then join me this Thursday, October 18th.
This is a no nonsense call and she will work with you directly if you
would like to speak up!
Click here: http://manifestsuccessguru.com/freeteleclass.htm

To your success!
Maria Simone
www.mariasimone.com

Tuesday, October 9, 2007

What To DO When You Don't Know What To Do NEXT?

My goal is to share information with you that will help you take next steps in your business. Today I thought I would take a different approach and deal specifically with issues that come up when you may not be sure of what next steps to take.


1. You have several options of what direction to take your business but just can’t decide?
If you ever find yourself faced with a decision you can’t quite seem to make or take action on, the best thing to do is NOTHING. This is the time to slow down and: a) observe how you are feeling about the choices you think you need to make--- your heart could be slowing you down for a reason and all the signs should be there if you pay attention; b) you should absolutely seek out the advice of someone who has had specific experience with your situation. You don’t want to make decisions without qualified information and neither should you ever feel pressured about making just any decision. Time is irrelevant here--- making a decision that doesn’t support you could “cost” you more time in the long run.

2. You have limited operating capital and you feel pressured to invest in resources and services that should help you grow your business. So what resources should you invest your money in?
That all depends on exactly what stage you’re at in the “sequencing” of your business. If you buy or commit to resources before you’re ready for them, it may just take you down a dead end if you’re really not prepared to work with them: a) If you are working on your business plan, you should be GATHERING information about sales, marketing, PR, etc. You should not necessarily be investing in these services at this stage; b) If you are just starting out and about to raise investor money, only invest in those resources that will absolutely bring you capital; c) don’t invest or get committed to product manufacturing before you’ve developed your infrastructure or understand your markets; d) don’t engage in activities that will create a demand for products and service you haven’t developed yet unless you are just about ready to launch.

3. How far should you go to prove out your concept?
If you have limited resources but want to make sure you have a market for your goods and services, initially do things that do not require a big investment or ongoing maintenance (storage issues, insurance, license fees, etc). For instance take surveys, conduct market research, acquire trend reports, “dry test” and then “beta test” with a prototype, get validation from experts, build a mailing list of people who would be interested in your product down the road. These are just a few. I recommend doing small runs with a product to test in a certain regional area but don’t try to “launch” nationally before you have all the necessary resources in place.

4. You feel unable to proceed because you have no money?
It’s not the money that you need--- it’s determination, passion and having the right people around you.
If you ever get stuck on this one, check in to see which one it is. Having the right people around you will always attract money, your determination will lead you to the next step and if you don’t have passion for what you’re doing, you may want to check in to see if this is what you really want.

To your success!
Maria Simone

www.manifestsuccessguru.com

Share Your Talents In Unique Ways For More Exposure

One of my goals is to seek out opportunities to get my name out there and build awareness for my products and services. Many in my field would consider advertising their services or solicit business from the same people that all their competitors are going to.

I prefer to CREATE new niched opportunities with people I can serve first, knowing that working with this cooperative mindset will ultimately help me achieve my goals. For instance, I was recently encouraging a group of entrepreneurs to start a newsletter for their business clients. This could be an excellent way for them to build their business via referral marketing as well as provide a vehicle to offer additional products and services to their clients. However, the thought of developing the content appeared daunting to them so I offered my content free of charge. As a syndicated writer, my articles appear in newsletters and magazines all over the world on a regular basis so I can assume that what I write is informative.

Not only did this simple offer provide the perfect solution for these entrepreneurs, I know expansion of my readership will ultimately help ME achieve my goals of total world domination. Only kidding. I just like to help small business owners grow with relevant information and insight --- the more, the merrier.

To your success!
Maria Simone
www.manifestsuccessguru.com