Friday, June 11, 2010

Prospering With Systems In Your Business

Your business infrastructure is the series of systems, strategies, processes, and automated activities that correctly combined will allow any small business to safely grow to a 6, 7 or even an 8 figure business. Your business infrastructure is not unlike your body’s skeleton. Without your skeleton (I’ll keep this G-rated), things would get pretty messy and we wouldn’t have the ability to be very mobile let alone GROW. As they say in pop culture, you’d be a “hot mess” without it. Solopreneurs and small businesses experience this all too often when they wear too many hats and literally become the bottleneck of their business. Even with the realization they’re severely limiting their growth, it may seem difficult to break out of this exhausting cycle. Here are some action steps you can take to create more structure, experience more freedom and experience more prosperity in your business.

1. Remember it’s a BUSINESS not a BAKE SALE. You want your business to take on an energetic life of its own and that will only happen if you allow it to develop its own culture and brand that’s independent of you so it has the chance to be a formidable entity that serves the greater good. The objective is to lead the process responsibly, not treat it like a part time hobby, take anything too personally or be too controlling with it.

2.Define what the most productive activities are in your business. These would typically be specific revenue generating activities OR if you’re in start-up mode, raising capital. Start doing more of THOSE and less of the busy work

3.Define and document all pertinent tasks in your business. If you’re the ”chief, cook and bottle washer”, it’s going to be difficult to delegate unless you’ve taken some time to document all that you do so that others can follow in your footsteps.

4.Automate your customer service and marketing activities. If you’re going to invest time and money attracting new customers, the last thing you want to do is ignore them after the sale. Consider using an automated marketing tool that will manage your customer intake, product sales, track referrals, and will send preprogrammed reminder and marketing messages to continually engage prospects and customers. I’ve been using http://www.prosperitycart.com/ for several years in multiple businesses and it has been responsible for bringing in more revenue then any other tool in my business.

5.Avoid doing an activity more than once. If you have activities that must be carried out repetitively and are not the best use of your time, then make plans to automate, delegate or package them in a way so you no longer have to spend time doing it.

6.Create timelines and schedules that have beginnings and endings. Structure your days so that you’re working on manageable tasks, stick to realistic timelines, and create ways to measure completions for yourself and your team.

7.Institute basic Quality Control standards. How do you measure if something is working or acceptable in your business? Especially with regards to safety, training, productivity, profitability or customer satisfaction.

In my 30 Day Revenue Makeover Program (http://30dayrevenue.com), you’re guided through a series of strategies similar to these that help you create a more solid infrastructure in your business and thus improving your revenue potential. You may reprint this article in its entirety with author's contact and bio information.

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