7 Ways To Get The Media Talking About You

Publicity is not just for celebrity-type individuals or companies that are wildly successful. There are many ways that entrepreneurs can capitalize on media exposure during pre-launch and ramp up mode and even use the press to help attract investors and strategic alliances. Ultimately the exposure will translate into an increase in business. And to think it’s all FR^EE! In our upcoming program for entrepreneurs (http://explosiveresultspublicity.com/ ) one of my publicists and I will walk you through the creation of a campaign that will land you in the spotlight time and time again. Today at least I’ll share 7 ways to get the spotlight shining on you.

1. Announce your team during the formation stage
Tap into the media to share who’s joining you to launch your company. Emphasis is on people here to start the buzz and attract potential investors and partners.

2.Celebritize yourself
Start getting used to telling your story early on and/or position yourself as an authority so people start following you. It will spill over to any business you’re associated with when you’re ready.

3.Publicize Events
Create offline events or associate yourself with a community event to get the buzz going about you. Events get lots of media play across the board.

4.Product launch
Any launch of a product or service in your company should be an event and could get lots of media attention. However, you want to be sure and properly coordinate this so it doesn’t come across as an advertisement in which case the media will tell you to take a hike.

5.Cause Marketing
Associate yourself with local charities making a difference in the community. Help them get what they want which is usually money and resources and they can help you attract lots of media attention.

6. Chronicle the story of your company
As your business is moving along, consider all the human interest angles in your company and share that with the media as often as possible. Could be related to the people you hire, the materials you use, the values you’ve adopted.

7.Look for tie-ins to current events
Pay attention to what people in the media are talking about to see if there is a relevant tie-in to your business to keep YOU in the news. War, economy, layoffs. Take your pick.

Once you understand the fundamentals of publicity, you’ll be able to implement effective campaigns on a regular basis that will keep you in the spotlight and customers at your door. For more information, go to http://explosiveresultspublicity.com/ and register for our next event. The program comes with a guarantee!