Changes in the economy call for some adjustments in your marketing strategies if you're an existing business. If you're in planning mode, your business plan should reflect these changes as well. Here are some of my top 5 strategies that you can work on right now to help you attract customers and conserve resources.
1. Any hint of a recession and people start spending less on non-essentials. Make sure your plan reflects essential uses of your product. For existing businesses, reposition your unique selling point to reflect essential use or create additional products and services that are more essential in nature. How-to's, improving quality of life, promoting health, increase productivity and financial well-being, etc.
2. Niche it, niche it, niche it. Identify a specific target market that would derive the most benefit from what you have to offer and focus your attention there. You'll spend less in building awareness and have the opportunity to create a more successful viral marketing campaign.
3. Make sure your planning includes research of the fastest growing markets for
2008. Besides luxury, health, seniors, and pets, you'll find some surprises for the next few years. Capitalize on it!
4. Spend more time communicating with existing customers. Create a strong referral marketing program to help increase your customer base. Develop additional products, with varying price points, and continuity programs to offer existing customers.
5. Develop your markets before your products. Avoid manufacturing products prematurely. Build a subscriber base, pre-sell to buyers, joint venture early on. Talk to your market early on and often to make sure you're on track.
To your success!
Maria Simone
www.MariaSimone.com
Tuesday, February 26, 2008
Sunday, February 3, 2008
Small Business Funding: The "Haves" And The "Have-Nots"
What’s the difference between businesses that get start-up capital and those that don’t?
I’ve heard it literally thousands of times from inventors and start-up entrepreneurs “I have the best idea on the planet --- why can’t I get anyone to invest in me?” Every entrepreneur has the opportunity in this country to seek funding to help launch their idea yet very few do it successfully. It has everything to do with the opportunities you can actually create for yourself. Those who seem more successful at the process have the following steps in place. Don’t skip out on any of these steps if you expect to acquire funding for your own BIG IDEA:
1. An idea is only an idea unless you do something with it. Do as much as you can with your idea to give it more value --- develop a prototype, patent it, find out if there is a market for your idea, get endorsements from those who would buy it, test any aspect of it that you can. You can accomplish more than you think without money at this stage.
2. Write a business plan showing what you intend to do with the idea and what’s involved to develop it. These thoughts may be floating around in your head still but unless they’re committed to paper, no one can help you. Plus, writing out the plan will show you the work that needs to be done in order for it to be successful. Think of it as a roadmap.
3. Exhibit passion for the project, not desperation, so that people will know you’re committed to seeing it through. An upbeat and confident attitude speaks volumes. Not there yet? Then work on YOU.
4. Have people around you who know what they’re doing. If you haven’t developed an idea or raised capital before, it’s best to surround yourself with people who’ve been down that path. Experience on your team speaks volumes.
5. You need to have contacts to potential investors so you can have investing conversations with them. If you don’t travel in the circles of high net worth individuals, then figure out a way to start meeting them. Attend different networking events or social gatherings. Talk to your neighbors or colleagues at work. Attend events designed for investor connections. Meet people who can start making introductions for you to potential investors. Get mentoring from those who can open these doors for you. The money is all around you.
6. Learn the language of capital so you can relate to investors. There are certain legalities involved with raising capital that you’ll want to learn. Also understand that investors don’t want to know all the details of your invention. They’re more concerned about how you intend to launch your idea, if there really is a market for your idea and how they are going to get their money back.
7. Be humble, grateful and genuine. No one appreciates arrogance or an entrepreneur with overzealous expectations. Be real with potential investors so they can get to know and trust you before investing.
8. Take in and process all comments, critiques or criticism from potential investors. Always. Don’t take anything personally and don’t react negatively to what anyone is saying. You’re getting free advice and those that take it, grow from each experience and can re-visit any “no” later on in the hopes of getting a “yes”. That has happened to me several times. You couldn’t do that if you’ve closed the door and nailed it shut.
To your success!
Maria Simone
www.manifestsuccessguru.com
I’ve heard it literally thousands of times from inventors and start-up entrepreneurs “I have the best idea on the planet --- why can’t I get anyone to invest in me?” Every entrepreneur has the opportunity in this country to seek funding to help launch their idea yet very few do it successfully. It has everything to do with the opportunities you can actually create for yourself. Those who seem more successful at the process have the following steps in place. Don’t skip out on any of these steps if you expect to acquire funding for your own BIG IDEA:
1. An idea is only an idea unless you do something with it. Do as much as you can with your idea to give it more value --- develop a prototype, patent it, find out if there is a market for your idea, get endorsements from those who would buy it, test any aspect of it that you can. You can accomplish more than you think without money at this stage.
2. Write a business plan showing what you intend to do with the idea and what’s involved to develop it. These thoughts may be floating around in your head still but unless they’re committed to paper, no one can help you. Plus, writing out the plan will show you the work that needs to be done in order for it to be successful. Think of it as a roadmap.
3. Exhibit passion for the project, not desperation, so that people will know you’re committed to seeing it through. An upbeat and confident attitude speaks volumes. Not there yet? Then work on YOU.
4. Have people around you who know what they’re doing. If you haven’t developed an idea or raised capital before, it’s best to surround yourself with people who’ve been down that path. Experience on your team speaks volumes.
5. You need to have contacts to potential investors so you can have investing conversations with them. If you don’t travel in the circles of high net worth individuals, then figure out a way to start meeting them. Attend different networking events or social gatherings. Talk to your neighbors or colleagues at work. Attend events designed for investor connections. Meet people who can start making introductions for you to potential investors. Get mentoring from those who can open these doors for you. The money is all around you.
6. Learn the language of capital so you can relate to investors. There are certain legalities involved with raising capital that you’ll want to learn. Also understand that investors don’t want to know all the details of your invention. They’re more concerned about how you intend to launch your idea, if there really is a market for your idea and how they are going to get their money back.
7. Be humble, grateful and genuine. No one appreciates arrogance or an entrepreneur with overzealous expectations. Be real with potential investors so they can get to know and trust you before investing.
8. Take in and process all comments, critiques or criticism from potential investors. Always. Don’t take anything personally and don’t react negatively to what anyone is saying. You’re getting free advice and those that take it, grow from each experience and can re-visit any “no” later on in the hopes of getting a “yes”. That has happened to me several times. You couldn’t do that if you’ve closed the door and nailed it shut.
To your success!
Maria Simone
www.manifestsuccessguru.com
5 Strategies To Successfully Get Your Products Sold In Retail Stores
Over the years I have personally developed products for the retail market as well as helped others get their products into stores like Macy’s, Bloomingdales, hotel gift shops such as the Ritz-Carlton, airport stores, electronic retailers such as QVC and Home Shopping Network, and many other distribution channels. I have learned strategies of what works best to assure that I will quickly have a place on that store’s shelf when I am ready to launch. I now mentor others who want to achieve the same results and here are just a few of the strategies I share with my clients.
1. Document in your marketing or business plan all the distribution channels where you see your product selling. Your final product may actually look and feel different in each of those markets so understand your channels first before you invest lots of time and resources in actually making your product. My products in Bloomingdales do not look like a product I would sell in Costco. Prototypes work well before you’re ready to commit to manufacturing.
2. Pick your top three distribution channels and very early on, establish contact with the people in the local stores who would be considered the buyer for your classification. Every department in every store has someone who oversees the buying for that department.
3. Develop a relationship with these buyers so you now have access to people who can give you guidance on the best way to develop your products. Utilize their expertise --- they know what people want to buy.
4. When you’re ready with product and want to get a national contract with a retail chain store, it would be easier to go back to your local buyers to help you get into a local store for testing purposes.
5. If you’re selling event in the local stores is successful, work with that buyer in the local stores to help you get a national contract with the chain. Don’t go about this process alone.
Selling to the major retail chains also requires that you have adequate resources for marketing and to be able to handle delayed payments. It might be easier to start with local markets in the beginning to develop your resources and work out any product issues. Also, the more niched your product is for a certain segment of the population, the easier it is to get into your markets and create brand awareness.
To your success!
Maria Simone
www.manifestsuccessguru.com
1. Document in your marketing or business plan all the distribution channels where you see your product selling. Your final product may actually look and feel different in each of those markets so understand your channels first before you invest lots of time and resources in actually making your product. My products in Bloomingdales do not look like a product I would sell in Costco. Prototypes work well before you’re ready to commit to manufacturing.
2. Pick your top three distribution channels and very early on, establish contact with the people in the local stores who would be considered the buyer for your classification. Every department in every store has someone who oversees the buying for that department.
3. Develop a relationship with these buyers so you now have access to people who can give you guidance on the best way to develop your products. Utilize their expertise --- they know what people want to buy.
4. When you’re ready with product and want to get a national contract with a retail chain store, it would be easier to go back to your local buyers to help you get into a local store for testing purposes.
5. If you’re selling event in the local stores is successful, work with that buyer in the local stores to help you get a national contract with the chain. Don’t go about this process alone.
Selling to the major retail chains also requires that you have adequate resources for marketing and to be able to handle delayed payments. It might be easier to start with local markets in the beginning to develop your resources and work out any product issues. Also, the more niched your product is for a certain segment of the population, the easier it is to get into your markets and create brand awareness.
To your success!
Maria Simone
www.manifestsuccessguru.com
Saturday, February 2, 2008
AZHCC Creates New Initiative To Help “Recession Proof” Member’s Businesses
The Arizona Holistic Chamber of Commerce announced this week that it is undertaking a new initiative to provide a series of fresh new business resources and tools to its members who are primarily practitioners of Alternative Therapies and service providers committed to living a more holistic lifestyle. The announcement coincides with the third anniversary of the organization. The initiative will be kicked off with a business building program slated for February 23, 2008, and titled “Passions to Profits. This is a workshop facilitated by Scottsdale entrepreneur Maria Simone who will show the members and non-members in attendance how to diversify and market their talents during turbulent economic times. Other programs under development involve creating strong referral marketing programs, understanding the spending habits of their client base during a recession, and how to build more value into services currently being offered.
“Most of our members are solo practitioners who may not have all the resources for packaging and marketing their services, developing new revenue sources and tracking their client base that larger companies have. Part of the mission of the Chamber is to provide access to training so our members can build and maintain solid, successful businesses, even in challenging economic times” says Meredith Davis who co-founded AZHCC three years ago. “We are excited to be launching this series of workshops and we expect to hear some great success stories as a result of this initiative,” adds Davis.
The Arizona Holistic Chamber of Commerce is a 501(c)(6) non profit, created as an organization for business people of all professions who are committed to a holistic approach to business and life. For information about the organization and to register for the February 23rd event, visit www.azholisticchamber.com.
About ManifestSuccessGuru.com
Maria Simone - founder of ManifestSuccessGuru.com - is a speaker, trainer, writer and champion of inventors and entrepreneurs, has helped hundreds of start-ups and service providers over the years with “conscious” business planning, capital acquisition, product development and marketing. For more information visit www.MariaSimone.com. Instantly obtain a free "What's NEXT For My Business" Kit at htttp://www.ManifestSuccessGuru.com.
Ms. Simone is also the founder and CEO of a fashion accessory company with products in department store shelves. Her company profile can be seen at http://www.cityscarves.com.
“Most of our members are solo practitioners who may not have all the resources for packaging and marketing their services, developing new revenue sources and tracking their client base that larger companies have. Part of the mission of the Chamber is to provide access to training so our members can build and maintain solid, successful businesses, even in challenging economic times” says Meredith Davis who co-founded AZHCC three years ago. “We are excited to be launching this series of workshops and we expect to hear some great success stories as a result of this initiative,” adds Davis.
The Arizona Holistic Chamber of Commerce is a 501(c)(6) non profit, created as an organization for business people of all professions who are committed to a holistic approach to business and life. For information about the organization and to register for the February 23rd event, visit www.azholisticchamber.com.
About ManifestSuccessGuru.com
Maria Simone - founder of ManifestSuccessGuru.com - is a speaker, trainer, writer and champion of inventors and entrepreneurs, has helped hundreds of start-ups and service providers over the years with “conscious” business planning, capital acquisition, product development and marketing. For more information visit www.MariaSimone.com. Instantly obtain a free "What's NEXT For My Business" Kit at htttp://www.ManifestSuccessGuru.com.
Ms. Simone is also the founder and CEO of a fashion accessory company with products in department store shelves. Her company profile can be seen at http://www.cityscarves.com.
Saturday, January 26, 2008
I have a new blog to tell you about....
I started it recently and it's connected to Signature Accents, home of "City Scarves". I wanted to start the dialogue of celebrating our local heroes as well as hearing what people have ot say about the cities they live in... or came from.
Check it out at http://cityinspirations.blogspot.com
To your suucess!
Maria Simone
www.mariasimone.com
www.cityscarves.com
Check it out at http://cityinspirations.blogspot.com
To your suucess!
Maria Simone
www.mariasimone.com
www.cityscarves.com
Maria Simone to Serve as an Empowerment Leader at Amazing Woman's Day 2008
Day long annual event attracts feminine leaders from all over the US and Canada to discuss the issues of the day and form new alliances.
Amazing Woman’s Day brings together feminine leaders in a day-long program to support women in their vision of creating a better life for themselves, their communities and the world. Contributing to this day is Maria Simone, who will join additional empowerment experts to host a series of interactive round-table discussions designed to expand a web of collaborative relationships while empowering and celebrating the individual greatness of every woman. Amazing Woman's Day 2008 is sponsored in part by Journey Circle, a not-for-profit organization dedicated to cultivating the leadership of those who seek to create a better world.
Maria Simone is Founder and CEO of Scottsdale-based Signature Accents, Inc., creators of the popular City Scarves products. In addition to her CEO role, Simone is an author and successful business development expert who helps start-ups with business planning and capital acquisition. Simone joins with women who are leaders in their field, in their company, their organizations and their community. The day presents experiential exercises that link and build on each other as women move between tables, exchange ideas, and discover answers to the questions that impact their life, work, health, family and community. Featured speakers include Women in Broadcast Media founder, Marsh Engle; transformational leader and feng shui master in the Best seller and hit movie The Secret, Marie Diamond; Jeannie Fitzsimmons of Awakened Heart, Ardice Farrow of Smart Talking Smart Thinking Women, Subhadra Bowman of Yoga Angels, and more.
Amazing Woman's Day 2008 joins together women who are leading a cultural shift in our communities, our schools, our workplace, and our quality of life. They are community leaders, heads of women’s organizations, life & career coaches, mentors, mothers and more. The voices among women’s communities and organizations will be represented:
National Association of Women Business Owners
National Association of Female Executive
Gather the Women
Women in Technology International
For You Network for Women
WomensRadio and WomensCalendar
DivineCaroline
And, more!
Amazing Woman’s Day 2008 Empowerment Leaders also include:
Joy Chudacoff, Smart Women Smart Solutions
Marcy Cole, Ph.D Psychotherapist and Coordinator, First Tuesday LA Women's group
Iswari Gonnot, Founding Member of Humanity Unites Brilliance
Carole Lieberman, M.D., Media Psychiatrist/Host of "Dr. Carole's Couch"
Pat Lynch, WomensRadio.com and WomensCalendar.org
Robbie Motter, Contacts Unlimited, American Seminar Leaders and NAFE
Sherrie Quander, Founder, Indelible Grace Ministries
Hillary Smith D.C., DHM, CCT Innovative Wellness Institute
Lauren Solomon, LS Image Associates
Marielle Solti, Awareness Studio
Kira Wagner, Global Connections Networking
Dr. Letitia S. Wright, D.C., The Wright Place TV Show
And many others
DATE: February 9, 2008
WHERE: Amazing Woman’s Day 2008 is hosted at the prestigious Skirball Cultural Center, a Los Angeles, California facility that seeks to welcome and inspire people of every ethnic and cultural identity in American life.
HISTORY: The celebration of Amazing Woman’s Day was first conceived nearly a decade ago by creative development coach and author Marsh Engle. As the activities, programs and outreach of the Amazing Woman initiative has expanded over the years, the core mission remained the same: To serve as a unifying symbol of women everywhere who wish to bring a sense of value and purpose to their life, their community and the world. It was in March, 2001 that women throughout the nation first joined to establish the Amazing Woman’s Day movement in ten cities throughout the United States. To mark the first celebration, over 1,000 inspirational speakers, well-being experts, media personalities, and authors volunteered their time to honor women from all walks of life. In 2002 the celebration grew to 50 cities nationwide. A U.S. Congressional Proclamation establishes Amazing Woman’s Day as a nationwide initiative to celebrate the ingenuity and creativity of women everywhere. Since that time, the Amazing Woman's Day movement has served to inspire thousands across the nation.
More information regarding Amazing Woman’s Day 2008 may be found by visiting: www.AmazingWomansDay2008.com.
Information about Maria Simone may be found at www.CityScarves.com and www.mariasimone.com. Contact: 415-305-2544
Amazing Woman’s Day brings together feminine leaders in a day-long program to support women in their vision of creating a better life for themselves, their communities and the world. Contributing to this day is Maria Simone, who will join additional empowerment experts to host a series of interactive round-table discussions designed to expand a web of collaborative relationships while empowering and celebrating the individual greatness of every woman. Amazing Woman's Day 2008 is sponsored in part by Journey Circle, a not-for-profit organization dedicated to cultivating the leadership of those who seek to create a better world.
Maria Simone is Founder and CEO of Scottsdale-based Signature Accents, Inc., creators of the popular City Scarves products. In addition to her CEO role, Simone is an author and successful business development expert who helps start-ups with business planning and capital acquisition. Simone joins with women who are leaders in their field, in their company, their organizations and their community. The day presents experiential exercises that link and build on each other as women move between tables, exchange ideas, and discover answers to the questions that impact their life, work, health, family and community. Featured speakers include Women in Broadcast Media founder, Marsh Engle; transformational leader and feng shui master in the Best seller and hit movie The Secret, Marie Diamond; Jeannie Fitzsimmons of Awakened Heart, Ardice Farrow of Smart Talking Smart Thinking Women, Subhadra Bowman of Yoga Angels, and more.
Amazing Woman's Day 2008 joins together women who are leading a cultural shift in our communities, our schools, our workplace, and our quality of life. They are community leaders, heads of women’s organizations, life & career coaches, mentors, mothers and more. The voices among women’s communities and organizations will be represented:
National Association of Women Business Owners
National Association of Female Executive
Gather the Women
Women in Technology International
For You Network for Women
WomensRadio and WomensCalendar
DivineCaroline
And, more!
Amazing Woman’s Day 2008 Empowerment Leaders also include:
Joy Chudacoff, Smart Women Smart Solutions
Marcy Cole, Ph.D Psychotherapist and Coordinator, First Tuesday LA Women's group
Iswari Gonnot, Founding Member of Humanity Unites Brilliance
Carole Lieberman, M.D., Media Psychiatrist/Host of "Dr. Carole's Couch"
Pat Lynch, WomensRadio.com and WomensCalendar.org
Robbie Motter, Contacts Unlimited, American Seminar Leaders and NAFE
Sherrie Quander, Founder, Indelible Grace Ministries
Hillary Smith D.C., DHM, CCT Innovative Wellness Institute
Lauren Solomon, LS Image Associates
Marielle Solti, Awareness Studio
Kira Wagner, Global Connections Networking
Dr. Letitia S. Wright, D.C., The Wright Place TV Show
And many others
DATE: February 9, 2008
WHERE: Amazing Woman’s Day 2008 is hosted at the prestigious Skirball Cultural Center, a Los Angeles, California facility that seeks to welcome and inspire people of every ethnic and cultural identity in American life.
HISTORY: The celebration of Amazing Woman’s Day was first conceived nearly a decade ago by creative development coach and author Marsh Engle. As the activities, programs and outreach of the Amazing Woman initiative has expanded over the years, the core mission remained the same: To serve as a unifying symbol of women everywhere who wish to bring a sense of value and purpose to their life, their community and the world. It was in March, 2001 that women throughout the nation first joined to establish the Amazing Woman’s Day movement in ten cities throughout the United States. To mark the first celebration, over 1,000 inspirational speakers, well-being experts, media personalities, and authors volunteered their time to honor women from all walks of life. In 2002 the celebration grew to 50 cities nationwide. A U.S. Congressional Proclamation establishes Amazing Woman’s Day as a nationwide initiative to celebrate the ingenuity and creativity of women everywhere. Since that time, the Amazing Woman's Day movement has served to inspire thousands across the nation.
More information regarding Amazing Woman’s Day 2008 may be found by visiting: www.AmazingWomansDay2008.com.
Information about Maria Simone may be found at www.CityScarves.com and www.mariasimone.com. Contact: 415-305-2544
Friday, January 4, 2008
Who To Approach During Early Stage Funding
I work with many people who are in various stages of preparing, capitalizing and launching their businesses. With regard to raising capital, I have found that spending some extra time on developing the proper foundation helps one attract the money like a magnet. Lack of preparation can make the entire capital raising process a struggle. One of the areas to focus on is to develop an active database of prospective investors. Here are some simple guidelines I recommend during this process.
1. Define who would have the most benefit from your success? This group of early investors could be family, friends or colleagues who know you and want to support your efforts from the beginning without requiring a lot of information about the business initially. Also, these people could ultimately become manufacturers or service providers to your new business so investing in you early on would assure them a place in line down the road.
2. Who could be a potential Strategic or Joint Venture Partner to your new business? Their investing early on would be likened to pre-selling your product or service. Could be a potential licensing partner as well.
3. Define who would be your ultimate customer or end-user of your product or service, and who would be emotionally connected to what you were doing? This is the next group I would focus on. For my fashion Company (www.cityscarves.com) it was typically women between the ages of 40-80 years old who loved beautiful things. For my first business, a chain of dry cleaners, people who were hotel or franchise owners that required dry cleaning services in their businesses were my early investors.
4. Look at ways to fund part of your start-up creatively through pre-selling of products and services, bartering of services, licensing deals, purchasing order financing, small regional sales tests, etc.
As you move out from your “warm market” you will be required to prove out more of your business concept but this will be easier to do with the momentum you will be building with early investors.
To Your Success!
Maria Simone
www.manifestsuccessguru.com
1. Define who would have the most benefit from your success? This group of early investors could be family, friends or colleagues who know you and want to support your efforts from the beginning without requiring a lot of information about the business initially. Also, these people could ultimately become manufacturers or service providers to your new business so investing in you early on would assure them a place in line down the road.
2. Who could be a potential Strategic or Joint Venture Partner to your new business? Their investing early on would be likened to pre-selling your product or service. Could be a potential licensing partner as well.
3. Define who would be your ultimate customer or end-user of your product or service, and who would be emotionally connected to what you were doing? This is the next group I would focus on. For my fashion Company (www.cityscarves.com) it was typically women between the ages of 40-80 years old who loved beautiful things. For my first business, a chain of dry cleaners, people who were hotel or franchise owners that required dry cleaning services in their businesses were my early investors.
4. Look at ways to fund part of your start-up creatively through pre-selling of products and services, bartering of services, licensing deals, purchasing order financing, small regional sales tests, etc.
As you move out from your “warm market” you will be required to prove out more of your business concept but this will be easier to do with the momentum you will be building with early investors.
To Your Success!
Maria Simone
www.manifestsuccessguru.com
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