We all have turning points in our life and I wanted to share one of mine...
Over ten years ago I wanted to completely transition from my profession into my own business.
I had already started and sold ONE profitable business by then but the process had been a struggle and I knew for sure I'd want to have more critical resources next time around:
Influencers who could open doors, industry experts to mentor me, the most current entrepreneurial skills, and access to funding.
Mama didn't raise no fool. There was no reason to go without these things again and have to work way too hard to achieve my goals. The second time around in business, I was committed to having an easier time of it.
I knew the WHAT I wanted, but how and where to find all these resources in time was my challenge back then.
Someone mentioned joining a group called CEO Space and I hesitated thinking it was just a seminar and "another one of those". I was VERY wrong.
I finally took a chance and attended their Free Enterprise Forum which turned out to be a life changing experience for me...and could be for you too!
The experience was like strapping a rocket to my business ventures and the ongoing benefits have been sustaining.
CEO Space is not a seminar--- it's a life-time membership in a cooperative group of incredible thought leaders and CEO's who all commit to helping each other succeed.
When you attend a week-long Forum, you're DOING business, not just being lectured or sold to non-stop.
Meals are structured working sessions where partnerships are formed, mentoring takes place, and investors review projects.
My results were dramatic... Within 6 weeks of joining I retired from my profession, created new income streams that completely replaced my salary,
acquired wonderful new customers for my consulting business, replaced all toxic relationships with an incredible support team & connected with a number of investors.
***If you're not a member right now, I STRONGLY encourage you ---from the bottom of my heart --- to consider joining CEO Space! ***
Could you use similar resources to accelerate your business to the next level in this current economy?
There are dozens of benefits to joining CEO Space and here are my recommended next steps to get the full picture:
1. Contact CEO Space Regional Director, Kehau Kali, for a list of all current benefits of membership (huge list) and to get plugged into your local free chapters. kehau@ceospacehawaii.com or call 808-342-0375.
(Let Kehau know I referred you to receive a gift I put aside for you valued at over $650)
2. Go to http://ceospace.net and scroll down to watch the most current video overview.
If you have any doubts that what you're watching is REAL...believe me, it's real!
3. Suspend any thoughts about whether you can afford this. Most entrepreneurs these days CAN'T afford NOT to. They have complimentary programs to help you acquire the resources you need....just ask Kehau
Contact Kehau before June 15th and you'll be eligible for one of the FREE Caribbean Cruises they're giving away. Next event is in Las Vegas the week of July 20th. I'll be there supporting the participants as a mentor. Join me!
Maria Simone helps those who want to transform their talents to create 6 and 7 figure businesses using these sequencing steps. Learn more at http://www.passion2prosperity.com/
Tuesday, June 9, 2009
Thursday, June 4, 2009
7 Steps To Create The Business of Your Dreams, Part II
Planning and launching a successful business calls for many elements to be aligned including, vision, planning commitment, etc. There’s a sequence of events that lends itself to success in our Free Enterprise system and if you follow them, you can dramatically improve your chances of success. In my last issue I wrote about the first 4 steps you want to take when organizing or launching a new business. Here are the next 3 steps to consider. If you’re in business now and feeling stuck about moving forward or feel like you “own a job”, be sure to look over all these steps, including Part I, to see if you’ve covered all the bases.
Also know that I’m a big advocate of getting your ideas out there ASAP as opposed to being perfect first. Following these guidelines will help you get out there quickly, yet with the least amount of risk.
5. Set-up your DISTRIBUTION/OPERATIONS.
The WHERE your product will be sold will determine WHAT it will look like. Before you commit to product development (beyond the prototype and testing phase with the final product) make sure you take the time to set up your distribution channels and logistics. Who will be buying or selling your product? This also includes all the nuances of storage, ordering, shipping, backend support, etc. If you don’t set up some infrastructure, systems and sales channels first, you run the risk of implosion if you aren’t scalable or if you allow operational chaos. This is common in small businesses when the Founder/ CEO manages too much responsibility and doesn’t have the ability to delegate to others because there aren’t systems set up. You’ll also see this in businesses that focus on making product which just sits there because they haven’t set up their sales channels first. There are a variety of ways to create demand for your product before you’ve actually made it. The same principles apply for offline and online businesses.
6. Manufacture your PRODUCT.
People are always surprised when I place this so low on the list but there are good reasons for it. I’m an advocate of product testing and validating up towards the planning stage but in this step I’m talking about making that commitment to your final product development where some type of manufacturing investment is made and now you have to deal with storage and shipping issues. Obviously this isn’t as much of an issue with digital products as it is with more tangible products but regardless, I would let your product ideas evolve a bit before committing to their development. I know of many instances where entrepreneurs rushed into this stage-- spending $10,000, $50,000, $150,000—without fully getting a handle on who their market was and what their market desired in a product. Many had to go back to the drawing board after making such investments. I’ve also seen people invest in product development before they had outlets to sell their products and were amazed that product didn’t “fly off the shelf” simply because they had made it. Hello, reality check! Bottom line is don’t jump into major investments in product development before you’ve done some testing, understand your ideal market, have the capability to manage the inventory and know for sure where the product will be sold at least in the beginning.
7. Execute your sales, marketing & PR effort.
If you’ve taken the time to cover all the previously mentioned steps, then once you’ve gotten to this stage, you should be an unstoppable evangelist for your business. You’ll have systems in place as well as support and access to financial resources to handle the growth that will ensue form everyone raving about your business. You’ll be spending time with the media, creating new and exciting marketing opportunities, and establishing strategic sales alliances. You’ll experience slow, steady growth and avoid many of the headaches experienced from underplanning, underfunding, lack of experience, etc.
There’s good news and there’s good news: Always congratulate yourself for taking ANY action, even if you feel out of sequence. Most people don’t take any of these action steps in their life and are perfectly content to watch you do it! Also, if you feel like you may be off track, know that it’s never too late to course correct and start moving through the steps you may be missing. You’ll get caught up faster than you think!
Maria Simone helps those who want to transform their talents to create 6 and 7 figure businesses using these sequencing steps. Learn more at http://www.passion2prosperity.com/
Also know that I’m a big advocate of getting your ideas out there ASAP as opposed to being perfect first. Following these guidelines will help you get out there quickly, yet with the least amount of risk.
5. Set-up your DISTRIBUTION/OPERATIONS.
The WHERE your product will be sold will determine WHAT it will look like. Before you commit to product development (beyond the prototype and testing phase with the final product) make sure you take the time to set up your distribution channels and logistics. Who will be buying or selling your product? This also includes all the nuances of storage, ordering, shipping, backend support, etc. If you don’t set up some infrastructure, systems and sales channels first, you run the risk of implosion if you aren’t scalable or if you allow operational chaos. This is common in small businesses when the Founder/ CEO manages too much responsibility and doesn’t have the ability to delegate to others because there aren’t systems set up. You’ll also see this in businesses that focus on making product which just sits there because they haven’t set up their sales channels first. There are a variety of ways to create demand for your product before you’ve actually made it. The same principles apply for offline and online businesses.
6. Manufacture your PRODUCT.
People are always surprised when I place this so low on the list but there are good reasons for it. I’m an advocate of product testing and validating up towards the planning stage but in this step I’m talking about making that commitment to your final product development where some type of manufacturing investment is made and now you have to deal with storage and shipping issues. Obviously this isn’t as much of an issue with digital products as it is with more tangible products but regardless, I would let your product ideas evolve a bit before committing to their development. I know of many instances where entrepreneurs rushed into this stage-- spending $10,000, $50,000, $150,000—without fully getting a handle on who their market was and what their market desired in a product. Many had to go back to the drawing board after making such investments. I’ve also seen people invest in product development before they had outlets to sell their products and were amazed that product didn’t “fly off the shelf” simply because they had made it. Hello, reality check! Bottom line is don’t jump into major investments in product development before you’ve done some testing, understand your ideal market, have the capability to manage the inventory and know for sure where the product will be sold at least in the beginning.
7. Execute your sales, marketing & PR effort.
If you’ve taken the time to cover all the previously mentioned steps, then once you’ve gotten to this stage, you should be an unstoppable evangelist for your business. You’ll have systems in place as well as support and access to financial resources to handle the growth that will ensue form everyone raving about your business. You’ll be spending time with the media, creating new and exciting marketing opportunities, and establishing strategic sales alliances. You’ll experience slow, steady growth and avoid many of the headaches experienced from underplanning, underfunding, lack of experience, etc.
There’s good news and there’s good news: Always congratulate yourself for taking ANY action, even if you feel out of sequence. Most people don’t take any of these action steps in their life and are perfectly content to watch you do it! Also, if you feel like you may be off track, know that it’s never too late to course correct and start moving through the steps you may be missing. You’ll get caught up faster than you think!
Maria Simone helps those who want to transform their talents to create 6 and 7 figure businesses using these sequencing steps. Learn more at http://www.passion2prosperity.com/
Tuesday, June 2, 2009
Embracing the overwhelm?!
I know, I know…it sounds off the wall but I hear so many people say they’re feeling “overwhelmed” these days and then tend to stay there. Consider that the energy of overwhelm is really that of EXCITEMENT of what’s to come as you reach a crossroad during your journey! What’s coming up are all the choices you have & the decisions that need to be made. The anticipation mingled with fear may not feel exciting in the moment but you can easily shift it to raise your vibration. I suggest when you feel this way, acknowledge the feelings that are coming up and know they are perfectly fine. Acknowledge the exciting crossroad you have arrived at and know that you’ll always make the right decision. Regardless of what may seem like confusion or chaos in front of you, just take a moment to be still and ask what your heart wants right now. Listen for an answer… it will be clear in the stillness.
Take action only after you feel you’ve received your answer and you feel confident in making choices that totally support you. When I regularly practice this technique, I glide through making business & life decisions at a much higher vibration, and not out of fear.
Take action only after you feel you’ve received your answer and you feel confident in making choices that totally support you. When I regularly practice this technique, I glide through making business & life decisions at a much higher vibration, and not out of fear.
Tuesday, May 19, 2009
7 Practical Steps To Create The Business of Your Dreams, Part 1
Planning and launching a successful business calls for many elements to be aligned including, vision, planning commitment, etc. There’s a sequence of events that lends itself to success in our Free Enterprise system and if you follow them, you can dramatically improve your chances of success. Businesses that get stuck or lose momentum are usually out of sequence and you merely need to refer back to the model to get back on track.
I’ve put together 7 very practical core steps to launch a business successfully. These strategies apply primarily to an offline business and when I use them for online projects, they help me accelerate.
1. Clarify your VISION.
Take some time to understand what you want YOUR life to look like and are you passionate about what you’re doing? Does this new concept fit the lifestyle you desire? Check in with experts to help initially validate your idea. It’s critical that you’re personally aligned with your business otherwise you’ll lose steam or possibly sabotage efforts along the way. Could be a great idea but if you don’t love it you won’t follow through. You may absolutely love your idea but if the risks outweigh the rewards or the market isn’t big enough, it may not be worth the effort. If you’re in business now but losing steam, go back and find your purpose for it again to renew your passion!
2. PLAN for success.
You may opt to do this in stages but some business planning is essential for success. As with any journey, a roadmap is necessary in order to quickly and safely get to your destination. Same premise applies for your business. It’s also much easier to test your concepts on paper first before investing too much time and money. The planning stage is a great time to detail your markets, the products & services you’ll be offering, how you’ll serve your customers and how much it will cost to accomplish all of the above. This is where I would also perform beta testing or achieve local sales to “test the waters” so to speak. Validate along the way before launching full out! I have worked with many clients who thought their business would look one way but when we worked it out on paper, they realized another expression would be best.
3. Build a TEAM.
The sooner the better! Start looking for people who can assist with industry expertise, business development, those who represent your market, support you emotionally, mastermind your concepts, etc. Those who will fill in the gaps of your plan--- will you be a retail store, an online entity, print catalog?? These people will work ON your business. You’ll also want to attract operational, sales and marketing support when the time is right--- plan for it so that you can activate a wonderful manifestation cascade! When we work through this process with our clients, they inevitably come to realize that the people they most needed in their business were already in their life. They just hadn’t properly defined the support they needed. This was the case for Cathy who realized, after working through this step, a high level contact she needed to a sports organization was someone she actually knew and had access to!
4. Plan for and access Funding Resources.
There are literally DOZENS of ways to fund your business so it’s not necessary to struggle without having the proper resources. Unless you’re completely capable of self-funding, skipping this step could result in sluggish starts, lots of stress and a general failure to launch. Establish a funding plan early on and start accessing the resources BEFORE you need them so that you’ll have what you need for salaries, product development and to execute a proper sales and marketing plan. HINT: “create a viral marketing campaign through word of mouth” isn’t necessarily without costs. Funding could include pre-selling strategies, corporate sponsors, business lines of credit and private investors.
In our next issue I’ll share Part II and the remaining 3 strategies. Maria Simone helps those who want to transform their talents to create 6 and 7 figure businesses. Learn more at http://www.passion2prosperity.com
I’ve put together 7 very practical core steps to launch a business successfully. These strategies apply primarily to an offline business and when I use them for online projects, they help me accelerate.
1. Clarify your VISION.
Take some time to understand what you want YOUR life to look like and are you passionate about what you’re doing? Does this new concept fit the lifestyle you desire? Check in with experts to help initially validate your idea. It’s critical that you’re personally aligned with your business otherwise you’ll lose steam or possibly sabotage efforts along the way. Could be a great idea but if you don’t love it you won’t follow through. You may absolutely love your idea but if the risks outweigh the rewards or the market isn’t big enough, it may not be worth the effort. If you’re in business now but losing steam, go back and find your purpose for it again to renew your passion!
2. PLAN for success.
You may opt to do this in stages but some business planning is essential for success. As with any journey, a roadmap is necessary in order to quickly and safely get to your destination. Same premise applies for your business. It’s also much easier to test your concepts on paper first before investing too much time and money. The planning stage is a great time to detail your markets, the products & services you’ll be offering, how you’ll serve your customers and how much it will cost to accomplish all of the above. This is where I would also perform beta testing or achieve local sales to “test the waters” so to speak. Validate along the way before launching full out! I have worked with many clients who thought their business would look one way but when we worked it out on paper, they realized another expression would be best.
3. Build a TEAM.
The sooner the better! Start looking for people who can assist with industry expertise, business development, those who represent your market, support you emotionally, mastermind your concepts, etc. Those who will fill in the gaps of your plan--- will you be a retail store, an online entity, print catalog?? These people will work ON your business. You’ll also want to attract operational, sales and marketing support when the time is right--- plan for it so that you can activate a wonderful manifestation cascade! When we work through this process with our clients, they inevitably come to realize that the people they most needed in their business were already in their life. They just hadn’t properly defined the support they needed. This was the case for Cathy who realized, after working through this step, a high level contact she needed to a sports organization was someone she actually knew and had access to!
4. Plan for and access Funding Resources.
There are literally DOZENS of ways to fund your business so it’s not necessary to struggle without having the proper resources. Unless you’re completely capable of self-funding, skipping this step could result in sluggish starts, lots of stress and a general failure to launch. Establish a funding plan early on and start accessing the resources BEFORE you need them so that you’ll have what you need for salaries, product development and to execute a proper sales and marketing plan. HINT: “create a viral marketing campaign through word of mouth” isn’t necessarily without costs. Funding could include pre-selling strategies, corporate sponsors, business lines of credit and private investors.
In our next issue I’ll share Part II and the remaining 3 strategies. Maria Simone helps those who want to transform their talents to create 6 and 7 figure businesses. Learn more at http://www.passion2prosperity.com
Friday, May 15, 2009
Build your business without working harder?
I have to tell you I was brought up with the notion that financial success = HARD work & struggle.
Even though my family was financially comfortable growing up, I hardly saw my father as he managed his busy law firm.
I also don't recall many people in my life expressing passion for the work they were doing... mostly working to make a living.
I do remember a fun-loving cousin who was the only real entrepreneur of the family yet who was regularly laughed at for having "pipe dreams".
Ah, such is life! I'm sure I wasn't alone.
Needless to say, I worked very hard for all of my past professional and financial successes but 7 years ago that started to change as I immersed myself in spiritual transformation and personal growth.
I was absolutely committed to creating abundance with more ease and flow!
Today, I've learned to infuse more CONSCIOUS business building strategies into everything I do and it has had a dramatic impact on my professional advances, relationships, opportunities presented, flow of income, and so much more.
Tuesday, May 19th, is our next monthly "Abundance Mastermind Group" Coaching call and I'll be presenting :
"Creating Prosperity with Conscious Business Building Strategies"
You've heard about the Universal Laws but do you know how they specifically apply to your business?
I've found out many people either don't know or just get think it's all about Law of Attraction.
On Tuesday, I'll share my secret recipes with you. I specifically focus in on the areas of money flow, productivity, joy, & relationship.
This is where they've had the greatest impact in my life and business. Believe me, we're going BEYOND Law of Attraction.
How would YOU like to join us and receive 2 months FR*EE in my Abundance Mastermind coaching group?
Simply go to http://passion2prosperitybook.com/ and when you purchase my ebook & audio program at the discounted price, you'll receive your complimentary membership.(Existing Members in good standing will receive specific details soon...you're invited to simply share this with others.)
Without working HARDER in your business, on our call I'll show you how to:
*Dramatically increase productivity
*Improve your business relationships so people are really supporting you
*Gain more respect & support from your peers as well as mentors
*Attract more customers, investors and contracts for accelerated growth
*Quickly increase your revenue to move into ease and flow
I've done it for myself, I've been showing my clients how to do it and now I'm sharing it with you----for FR*EE.
http://passion2prosperitybook.com/ <---- click to purchase & teleclass details will be emailed immediately.
If after our call you feel that the strategies I share have no bearing on YOUR life, I would be HAPPY to issue you a refund. I know this call will change your perception of how you do business AND life so don't miss out!
To your SUCCESS!
Maria Simone
PS Want more step-by-step support? There's still room in our Protégé Program http://passion2prosperity.com/program
Even though my family was financially comfortable growing up, I hardly saw my father as he managed his busy law firm.
I also don't recall many people in my life expressing passion for the work they were doing... mostly working to make a living.
I do remember a fun-loving cousin who was the only real entrepreneur of the family yet who was regularly laughed at for having "pipe dreams".
Ah, such is life! I'm sure I wasn't alone.
Needless to say, I worked very hard for all of my past professional and financial successes but 7 years ago that started to change as I immersed myself in spiritual transformation and personal growth.
I was absolutely committed to creating abundance with more ease and flow!
Today, I've learned to infuse more CONSCIOUS business building strategies into everything I do and it has had a dramatic impact on my professional advances, relationships, opportunities presented, flow of income, and so much more.
Tuesday, May 19th, is our next monthly "Abundance Mastermind Group" Coaching call and I'll be presenting :
"Creating Prosperity with Conscious Business Building Strategies"
You've heard about the Universal Laws but do you know how they specifically apply to your business?
I've found out many people either don't know or just get think it's all about Law of Attraction.
On Tuesday, I'll share my secret recipes with you. I specifically focus in on the areas of money flow, productivity, joy, & relationship.
This is where they've had the greatest impact in my life and business. Believe me, we're going BEYOND Law of Attraction.
How would YOU like to join us and receive 2 months FR*EE in my Abundance Mastermind coaching group?
Simply go to http://passion2prosperitybook.com/ and when you purchase my ebook & audio program at the discounted price, you'll receive your complimentary membership.(Existing Members in good standing will receive specific details soon...you're invited to simply share this with others.)
Without working HARDER in your business, on our call I'll show you how to:
*Dramatically increase productivity
*Improve your business relationships so people are really supporting you
*Gain more respect & support from your peers as well as mentors
*Attract more customers, investors and contracts for accelerated growth
*Quickly increase your revenue to move into ease and flow
I've done it for myself, I've been showing my clients how to do it and now I'm sharing it with you----for FR*EE.
http://passion2prosperitybook.com/ <---- click to purchase & teleclass details will be emailed immediately.
If after our call you feel that the strategies I share have no bearing on YOUR life, I would be HAPPY to issue you a refund. I know this call will change your perception of how you do business AND life so don't miss out!
To your SUCCESS!
Maria Simone
PS Want more step-by-step support? There's still room in our Protégé Program http://passion2prosperity.com/program
Thursday, May 7, 2009
Marketing Strategies I Learned Studying Epidemics
During my years training to be become a pharmacist, I studied epidemiology ---the study of disease origin & spread--- and subsequently did a rotation at the New York City Poison Control Center & Bellevue Hospital. Not exactly cocktail party conversation! Studying the history of epidemics taught me a lot about marketing although I didn’t realize it until years later. Most of us have seen the media hype about the swine flu but what you don’t see is the behind the scenes activities of the CDC (Centers for Disease Control), WHO (World Health Organization) and other agencies involved. There are very controlled, predictable, scientific and highly measurable methods being applied to quickly isolate the origin of the illness, know ideal conditions for infection, ID the organism markers to create a vaccine, and ultimately prevent the spread of it. So while the media was questioning whether or not this would prove to be a devastating pandemic, I had 100% confidence that it would be contained sooner than later (with prayers going out to those who have been affected).
The nature of an epidemic is predictable once you understand what to look for and while the world is working on activities to PREVENT the spread of the illness, some of these same activities can be applied BACKWARDS in marketing to achieve “epidemic” results (or “viral” results as it’s more commonly called). I apply these strategies when marketing for new customers, meeting ideal investor candidates, or attracting perfect Joint Venture candidates.
1. Identify the point of origin.
Every epidemic has a first encounter--- the first infected--- and it’s important to know who that person is to better understand the inherent characteristics that activated the spread of the disease. In marketing, those would be your IDEAL clients. What conditions must be present for them to not only have a sense of urgency working with you or buying from you but also cause them to TALK about you? Who benefits the most from what you do? Who has the most to gain? Experiencing the biggest results? It’s not necessarily a demographic but a physical person --- especially if you want to recreate the same conditions in others!
2. How is it specifically transmitted?
As it relates to the Swine Flu epidemic, the method is close airborne transmission. Therefore people are encouraged to wear masks, avoid contact with eyes and wash their hands frequently. When you understand who your ideal client is, then it’s important to understand how to enable them to quickly spread the word about you. Word of mouth, video, some type of collateral material? You’ll want to do what it takes to make it very easy for your client to carry out this activity. Study their patterns and then completely enable and simplify the process. Don’t make it complicated!
3. Follow the formation of clusters.
You’ll inevitably have isolated clusters of individuals being infected. From a marketing perspective you want to study and recreate those conditions to increase the frequency of clusters until all the clusters are ultimately connecting. You could start out simply by following in the footsteps of your ideal client by going where they go, know who they know, etc., until you connect with others with the same characteristics.
4. Focus your efforts on those most “susceptible”.
The entire population could be at risk for infection but realistically there’s always a smaller subset that is most susceptible and that’s usually where resources are allocated. If the risks are dramatically reduced with that smaller group, then the larger population will most likely be safe. So in marketing, it’s wise to allocate your resources on a subset of the population—your niche. You’ll be able to penetrate that market quickly with laser focus and then will be able to spill over to the rest of the population.
5. Watch for mutation and respond according.
It is expected that the infecting agent will change and mutate as time goes on--- that’s precisely why a new flu vaccine is released once each year in August and then destroyed after May. Accepting that “change is constant” in your market will help you stay on top of your game and prepare accordingly. Stay in touch with your ideal clients, make sure you’re regularly meeting their needs.
6. Gather all your data and formulate a vaccine.
Ideally there will be enough initial epidemiology data to immediately start working on a cure (if none is available) and a vaccine for prevention. As part of your marketing campaign, you’ll want to carefully study what’s working and package that into a process that can easily be duplicated over and over. That’s a key to automation and quickly getting your message out to the masses.
7. Be bold, communicate big, make a lot of noise!
The agencies involved with any epidemic have a very defined emergency response program in place to reach the general population with warnings and instructions. They depend on the coordinated support of others to help them in this regard. Includes reverse 911, daily reports to the media outlets (newspapers, TV and radio), schools texting students, and much more. Your marketing (in the form of education, instruction, relationship building, etc) should also include big and bold communication with the help of others so people will listen to YOUR message and take action.
You can actually watch these events being played out during the current Swine Flu epidemic. ~~ Maria Simone helps those who want to transform their talents to create 6 and 7 figure businesses. Learn more at http://www.passion2prosperity.com/
The nature of an epidemic is predictable once you understand what to look for and while the world is working on activities to PREVENT the spread of the illness, some of these same activities can be applied BACKWARDS in marketing to achieve “epidemic” results (or “viral” results as it’s more commonly called). I apply these strategies when marketing for new customers, meeting ideal investor candidates, or attracting perfect Joint Venture candidates.
1. Identify the point of origin.
Every epidemic has a first encounter--- the first infected--- and it’s important to know who that person is to better understand the inherent characteristics that activated the spread of the disease. In marketing, those would be your IDEAL clients. What conditions must be present for them to not only have a sense of urgency working with you or buying from you but also cause them to TALK about you? Who benefits the most from what you do? Who has the most to gain? Experiencing the biggest results? It’s not necessarily a demographic but a physical person --- especially if you want to recreate the same conditions in others!
2. How is it specifically transmitted?
As it relates to the Swine Flu epidemic, the method is close airborne transmission. Therefore people are encouraged to wear masks, avoid contact with eyes and wash their hands frequently. When you understand who your ideal client is, then it’s important to understand how to enable them to quickly spread the word about you. Word of mouth, video, some type of collateral material? You’ll want to do what it takes to make it very easy for your client to carry out this activity. Study their patterns and then completely enable and simplify the process. Don’t make it complicated!
3. Follow the formation of clusters.
You’ll inevitably have isolated clusters of individuals being infected. From a marketing perspective you want to study and recreate those conditions to increase the frequency of clusters until all the clusters are ultimately connecting. You could start out simply by following in the footsteps of your ideal client by going where they go, know who they know, etc., until you connect with others with the same characteristics.
4. Focus your efforts on those most “susceptible”.
The entire population could be at risk for infection but realistically there’s always a smaller subset that is most susceptible and that’s usually where resources are allocated. If the risks are dramatically reduced with that smaller group, then the larger population will most likely be safe. So in marketing, it’s wise to allocate your resources on a subset of the population—your niche. You’ll be able to penetrate that market quickly with laser focus and then will be able to spill over to the rest of the population.
5. Watch for mutation and respond according.
It is expected that the infecting agent will change and mutate as time goes on--- that’s precisely why a new flu vaccine is released once each year in August and then destroyed after May. Accepting that “change is constant” in your market will help you stay on top of your game and prepare accordingly. Stay in touch with your ideal clients, make sure you’re regularly meeting their needs.
6. Gather all your data and formulate a vaccine.
Ideally there will be enough initial epidemiology data to immediately start working on a cure (if none is available) and a vaccine for prevention. As part of your marketing campaign, you’ll want to carefully study what’s working and package that into a process that can easily be duplicated over and over. That’s a key to automation and quickly getting your message out to the masses.
7. Be bold, communicate big, make a lot of noise!
The agencies involved with any epidemic have a very defined emergency response program in place to reach the general population with warnings and instructions. They depend on the coordinated support of others to help them in this regard. Includes reverse 911, daily reports to the media outlets (newspapers, TV and radio), schools texting students, and much more. Your marketing (in the form of education, instruction, relationship building, etc) should also include big and bold communication with the help of others so people will listen to YOUR message and take action.
You can actually watch these events being played out during the current Swine Flu epidemic. ~~ Maria Simone helps those who want to transform their talents to create 6 and 7 figure businesses. Learn more at http://www.passion2prosperity.com/
Monday, May 4, 2009
Seriously, is that what you're wearing?
I'm not a makeover specialist but I do know that intuitively, how you present yourself can make a big difference on how you energetically feel as well as how others perceive you. If you maintain impeccable grooming and dress at least one notch more formally than everyone around you, you will immediately be placed in a subtle position of authority, safety and trust with those around you. If that's you're desire, than go for it. Also, beware of clothing that's too restrictive, no matter how fashionable it is. Others may actually feel that way around you and not know why. So be conscious of how you want to be perceived and the scenario you'd like to create in any situation, then dress accordingly.
Subscribe to:
Posts (Atom)
Posts
