Tuesday, December 2, 2008

Be the STAR In Your Local Markets

We're taught to "dream big" when we launch a new project and therefore tend to take a more national or global approach to developing our market base. This is all good but I've found it's also easy--- as well as very cost effective--- to start small and local and use that to catapult you nationally as opposed to putting all your resources into having national exposure right from the start. Here are some strategies you can employ right from the beginning:

1. Plan local educational or demonstration events
Contact your local retailers ---related to your specific industry--- to organize events right in the store. Cooking classes, safety demonstrations, how to use fashion accessories, game challenges...anything related to your product or service. Document all aspects of your demonstration so you can duplicate it over and over, collect participant names and testimonials, and make sure you're photographed and filmed for use later on in marketing and media kits.

You'll be able to leverage this successful activity to show investors you have traction, to create similar programs in other stores, use in all your marketing materials, obtain distribution contracts to other stores, attract online customers, and to obtain lots of local publicity moving into national publicity.

2. Notify the local media of your plans
Once a local event has been planned, I will notify local TV and print outlets of my plan to launch a local campaign to be followed by a national campaign. Local media will be more inclined to cover you in anticipation of your national exposure. One time, a local reporter wrote an article about my charitable giving programs and the article was syndicated in 28 different newspapers around the country.

3. Combine your activities with a local charity
I talk about this often but I can't stress enough what a difference it makes. This time of year, many of the local projects I'm involved with who are hosting events this month are also holding food drives for the local food banks as well as toy drives. There are dozens of charities to choose from but make sure it's relevant to what YOU'RE doing. You'll not only spread lots of goodwill in your community but you'll also attract more participants as well as media coverage.

4. Regularly issue press releases to the local media outlets
You don't have to wait until you're up and running to do this. People are also inspired by the story behind the company as well as your progress. "Local resident makes good" goes a long way. You can fax or email directly to your local newspapers or use an online service such as www.prlog.org

5. Contact your local networking groups for support
Look for ways to be featured by others either as a speaker, a presenter, a sponsor, an award winner, a do-gooder, or some other type of third party endorsement. ENDORSEMENTS from others will help you, once again create leverage in the media and to help you attract other notable resources. If a local group has endorsed you, perhaps you can get their national entity to do the same. I've done this with Macy's department stores as well as a variety of networking associations.

6. Connect with the local movers and shakers
Find out "who's who" in your local market and connect with them for possible collaboration or endorsement. These people may have a national presence but they're always willing to give precedence to a "neighbor". I do this quite often since networking is one of my favorite pastimes! I recently met the legendary sales trainer Tom Hopkins who lives close by...we also share the same hairstylist... and he has since offered to support me going forward. Knowing how to ASK for it was a big plus too.

Maria Simone is a conscious business "architect" and marketing expert who will show you "NEXT STEPS" for transforming ideas into products, effortlessly attracting investors and sponsors, and manifesting customers with ease. http://www.passion2prosperity.com

You may reprint this article in its entirety with author's contact and bio information.

Friday, November 28, 2008

Giving is GOOD for Business

You've heard all the phrases about the virtues of giving, many with Biblical origins. You may even have experienced moments of selfless giving yourself that manifested in tremendous opportunities coming back to you. I love to give and I must say it's always a wonderful surprise to see what comes back. One instance stands out for me because of the impact it had on my business. Last year I went the extra mile to help a stranger who walked into my office complex seeking assistance. Afterwards, he was so thankful for the generosity, he took me to lunch and it turned out he represented a prominent business contact for me and I have since benefitted personally and financially from this relationship...very effortlessly I might add because I initiated the "giving." Giving is good all around, anonymously or otherwise, and is especially good for business. Here's part of my formula for success.

Establish some type of charitable giving model
Align yourself with a local or national charity that would be representative of your industry and or target market. If you work with kids, then consider charities that support education, Toys for Tots, provide clothing, etc. Earmark a small percentage of your profits or a fixed dollar amount to the organization and let others know you're supporting this group. You may also want to co-sponsor events and fundraising drives that are mutually beneficial. Besides being a good thing to do, you'll receive more attention from the media and clients love it as well.

Give to your customers
Consider establishing a unique rewards program for existing customers and make them aware of the fact they're getting something special. Could be a tangible item, additional services, or special discounts. It should be done "just because" and will not only build loyalty but may also inspire your customers to refer more often. There are companies I pay higher prices to for that very reason.

Give to your prospective customers
Offer something for free to prospects to immediately establish a positive energy flow and to allow them to experience you in a positive way prior to making a purchase. If you can impress them before they do business with you, chances are you'll manifest a loyal customer when they're ready.

Give to your community
Consider positioning yourself as a giver in the community by hosting networking events, hosting online discussion boards, providing a free service that would benefit all, etc. Consider the popularity of a vet who opens a dog park next to his office practice. You can achieve instant celebrity status in the community and will experience an effortless flow of customers at your door.

Tuesday, November 18, 2008

Who's Got Your Back

I know what it's like --- going a hundred miles an hour pulling in resources as you go, putting deals together, meeting with vendors, investors, and of course taking care of customers. All of these activities are great AND they all require an agreement of sorts. How many decisions do you make each day that will have a long term impact on you or your business? How many of those decisions do you take the time to check in with your attorney or your team? Probably not enough I would imagine. For many up-and-coming companies, it may seem cost prohibitive to constantly be checking in with legal counsel. But you know you probably should. You may also think that some of your decisions are rather simple but since you're not working with a crystal ball, you really have no idea of the full, long term, impact of those decisions.

So here's my list of "must do's" to protect yourself and those you work with. One simple oversight can be devastating to a business but you can easily minimize risks by putting the following safeguards in place

1. Create a list of safeguards that require you to check in with your team before making certain decisions.
I talk about team all the time--- ideally an Advisory Team, business mentor/coach, Board of Directors or Mastermind Group. At the very least, you want to have 1-2 people around you that you trust and have experience in business. Make an agreement with yourself that you'll check in with your team every time you're faced with an expense that is over a certain dollar amount (you choose), a situation where you might be awarding stock, or a decision that requires a large investment of time. This forces you to slow down and get perspective. I have clients that check in all the time (as part of our working together) because we've established their own safeguards. I walk them through their decision to make sure it's in their best interest and they appreciate the feedback.

2. Have Agreements available and ready to execute for every scenario.
One of the best and most cost effective program investments I've ever made was in Jian's Agreement Builder at http://www.manifestsuccessplanning.com . This program contains over 160+ legal contract templates for every scenario including your Company's Operating Agreement. It has not only saved me thousands of dollars, it has also made me thousands because the templates prompt you to address issues you may not have thought about until it's too late. Scroll to the middle of the website, left side under Business Contracts to order. I use them with team, strategic partners, vendors, etc.

3. Enroll in PrePaid Legal to have ready access to an attorney 24/7.
I've had PrePaid Legal (www.prepaidlegal.com/go/dreamscoutllc ) for many years and pay approximately $25/month to be able to contact an attorney anytime I want. In the past, I may have hesitated seeking legal advice so readily even though I really needed the support but I was thinking of the expense--- but not anymore. For example, I'll complete a contract from Agreement Builder and then fax it over for an attorney review to make sure I've covered all the bases. Or perhaps I have a business question or an issue with someone I've hired. They'll write letters for you too. Nothing like having an attorney send a cease and desist letter on your behalf for peace of mind. It's all included! It's silly not to take advantage of this cost effective support if you're a small business owner. I have attorneys in my family and I still find this a more effective option.

4. Establish a relationship with an attorney and other key resources to have as back up .
Develop relationships with some key people so you'll have ready access to certain resources and not scrambling at the last minute during an emergency. This could include an attorney, a notary, backup technology support in case you need to quickly replace your webmaster, an insurance agent, and banker, etc. Having pre-existing relationships will insure smooth sailing for you in the event of a problem or when you need immediate and personal assistance.

5. Maintain access to all important codes, documents and IP in a central location.
As you expand your operations and outsource some of your activities, you'll have different people managing your technology and various accounts. Make sure that you are given access to every account code, especially as it relates to merchant accounts, customer files and your website hosting account. Also be sure to have control over all your intellectual property such as domain names, trademarks, copyrights, and patents. Have a plan for regular computer backups and maintain your files in a safe place.

Maria Simone is a Conscious Business Development Expert who will show you "NEXT STEPS" for transforming ideas into products, effortlessly attracting investors and sponsors, and manifesting customers with ease. http://www.passion2prosperity.com

Friday, October 31, 2008

Is this a GOOD time to start a business?

I'm not getting into the doom and gloom about any "crisis" the media is portraying but it does seem that what's happening now is a natural cause and effect and like anything else, it corrects itself. So I'm just BREATHING and continue to focus on the abundance that I'd like to create in my life.

We don't freak out when the leaves start turning colors each fall, do we? When there is a hurricane, we focus on keeping ourselves safe in the present moment but also know it will pass. If there are others that choose not to get themselves to safety, I'll have compassion for them but I do not need to obsess about how their actions will impact my life.

With that said, I think NOW is still a great time to start a business!

Now more than ever it's wise to start thinking of creating income streams in your life that are not controlled by someone else. There are also more resources available now as larger businesses may cut back on marketing, PR, branding, research, etc. You can scoop these people up at very discounted rates or perhaps work out some collaborative trade.

Need funding? There is still a lot of money in circulation, of course, and investors are now considering new opportunities outside of the stock market or real estate. If you have a good deal put together, don't hesitate to start raising capital.

People are coming together to weather the "storm" so that means you have the opportunity to create unique partnerships and receive mentoring from experts.

So there are an abundance of resources out there for you and, yes, it's a great time to start something new. Make sure you tap into doing what you love so your passion will take you through any rough times --- that will be the true measure of how successful you'll be.

Thursday, October 23, 2008

How To Follow Up With Customers Investors And Supporters

The phrase “out of sight, out of mind” sounds rather benign but in a growing business, that could spell disaster! If customers forget you’re out there, they won’t buy as often and referrals will be non-existent. It could feel like you’re constantly starting over rather than building on the goodwill you’ve created with existing customers. What about investors and supporters? People need to hear what’s happening on a regular basis ---even if it’s not all great. The fact that you’re reaching out is sometimes assurance enough, even during tough times. I have found that maintaining a regularly scheduled email communication program produces dramatic results in sales, referrals, and investor interest! In my Passion To Prosperity Protégé Program, I demonstrate how to create highly profitable email campaigns. For now, here are some basic strategies to help you stay in touch on a regular basis:

1. Strategize about what information you’d like to convey.
I recommend ONE communication going to your prospects and customers that’s educational and a SECOND campaign that’s more about the business---for investors, potential investors, team, and close supporters.
Customers should receive “how to’s”, “Q&A”, or some other educational content they will value, positive highlights about what the company is up to, a request for referrals, and any offer (sale/discount) you’d like to share. Your internal communication to investors and team should include a company status report, what your next steps are, and specific action items you’d like support with. Keep it short and sweet so it gets read!

2. Use a professional email service ---they’re affordable and reliable.
Avoid sending emails directly from your own email address like AOL or Yahoo. Not only will your mailing list get too large and cumbersome to manage this way, but mass emails often get pinged as SPAM and may never make it to the end user. You also run the risk of having your email address blacklisted.
I recommend an affordable service such as Aweber which is capable of safely sending email to thousands of people at a time. Your emails can contain colors and graphics, load quickly and can be preprogrammed. The system can be automated so that when someone signs in, they receive an “autoresponse” without you having to take any action. I’ve taken it up a notch and use a complete shopping cart system with built in autoresponder (a private label version of 1ShoppingCart).

3. Create a system and schedule for regular follow-up.
I recommend a communication at least monthly and stick with that day! Develop a template of your email layout so that it’s ready for you once each month and all you need to do is insert updated content. In my ezine Fast Forward, my topic headers stay the same but the content is what changes every 2 weeks. If writing is not your forte, let others help you with content for each topic. Make sure all your contact info is intact and links point back to you.

4. Make back issues available to show your progress.
Nothing sells you more to potential investors, vendors and partners then progress and momentum. Rather than you having to explain your status over and over, post archives of all your communications on your website or blog and direct people to that for updates.

Establishing a regularly scheduled email campaign has been one of the most cost effective and profitable marketing tools I’ve ever used in my business. When implemented correctly, it will dramatically increase your productivity and will help to effortlessly convert prospects into active customers, investors and strategic alliance partners.

Maria Simone is a Conscious Business Development Expert who will show you "NEXT STEPS" for transforming ideas into products, effortlessly attracting investors and sponsors, and manifesting customers with ease. http://www.passion2prosperity.com

How To Manifest More Abundance In Business

I used to think that I had to make a choice between having a successful business and living an “enlightened” life—following spiritual and universal wisdom. For a long time, I thought it was either or. It didn’t dawn on me that I could have both until some years ago, I found that I was working VERY hard for all the success I had yet there were others around me who seemed to attract what they wanted with ease. The operative word being ATTRACT. I finally realized that these people were tapped into a higher consciousness and used this knowing to create the life of their dreams. Over the years I’ve sought to create that same ease of success and in doing so have completely transformed my life. Here are some things that I’ve learned that have been particularly helpful to me in creating a conscious business:

1. Attract Others To You: Take responsibility for everything that happens to you.
Once you REALLY understand that you’ve consciously or subconsciously created every situation that is happening to you, your perception of the world starts changing. You stop living by default and become much more thoughtful with your actions and your interactions with others. You stop playing the innocent bystander or victim, as the case may be, and start visualizing and expect more productive relationships and different outcomes in your business dealings. You may not have all the answers but this higher level of responsibility is more appealing to others rather than the blame game which has a repelling effect.

2. Allow Abundance to Flow: Create a new relationship with money
The thought of money as a reward is a very strong driving force for many people. It’s also a benchmark of success and status. However, the more emphasis you put on it, the more you may actually be repelling it. Money is just energy and has no value except what we give it. When you think of creating wealth, think in turns of what you will do with the money rather than the money itself. Think of clients as people with problems you have the solution to. The more people you serve, the more prosperous you’ll be…and so forth. This is especially true during the times when you think you really NEED money --- trying to pay bills, raising capital to launch your company, etc. Take the “charge” away from it and everything will start shifting around you.

3. Attract More Respect: Show up equally with everyone around you
We are all spiritual beings created perfectly equal yet we may subconsciously feel less than equal around those who are paying us to perform a service, people who may have more financial wealth or perceived success, and those who seem to be in more of a superior position. You can still respect and admire what they’ve created but you shouldn’t feel less than equal. That behavior will subconsciously cause others to treat you with less respect which may show up as payments being delayed, missed appointments, lack of recognition, broken promises and so on. If that’s happening to you, start showing up more powerfully with this other person and remind them that it’s not OK for these things to be happening and you’d like to turn that around starting today. Be equal and supportive, not subservient.

4. Manifest Quickly: Commit to having what you want first
Do you decide to allow yourself to have something once you know how it’s going to happen? Especially if it’s something you’ll have to pay for? Something like “I can’t have that because it’s too expensive and I don’t have the money for it”. True abundance will flow if you commit to having something first, even before you know HOW it’s going to happen. This works great with money and resources for your business. Without any attachment to how it will occur, continually commit to having whatever you want--- really commit to it without any judgment about the expense, the complexity of it, the logic, etc.--- and see how fast the solutions start lining up before you. What seems to be an issue or roadblock today could disappear tomorrow.

5. Choose what would make you happy, not what is always most logical
Your head may tell you that in order to achieve your goals in business you need to do certain things even though it’s a struggle, go down certain paths that may overwhelm you, or have relationships with people you don’t particular care for…and so you do. I lived like this for years letting my head rule. However, no matter how illogical it may seem at times, when I let my heart make the decisions based on what is giving me the most joy at the time, I seem to create a new unexpected solution. So keep checking in with your heart to make sure you’re enjoying your tasks. If you’re not, then expect a more abundant solution to appear (and allow it) rather than you being miserable doing things you don’t enjoy.

6. Help to create for others what you’d like for yourself
This is “give to receive” from a business perspective. Businesses rely on connections, customers, promotions, etc, to succeed. To easily create that for myself, I continuously do that for others by making introductions to resources THEY need, referrals to customers, investing in others, and creating cause marketing opportunities that support the community. It’s a continuous flow of energy that is constantly looping back to me in a way that’s more magnified from how I originally sent it out.

7. Managing too many tasks promotes scarcity
Thinking that you’re not getting it all done, there’s not enough time, and you need to take on everything at once sends out a message of JUST THAT. The Universe will agree, of course, so you’re never really able to catch up until you exhaust yourself. Learn to manage fewer priority tasks and know that everything will get done in the right time. Non-priority items seem to disappear or become non-urgent all of a sudden or you’ll find that others are showing up more frequently to help you.

8. There’s no real separation between your business and personal life
Don’t think you can have your two lives tucked away in nice separate boxes. They really are connected and as you acknowledge and embrace that, your business will take off. So maintaining a balanced, healthy lifestyle with plenty of playtime and an orderly home will spill over into how your business operates. If you allow your relationships at home to remain somewhat dysfunctional or disconnected, you are probably recreating those same relationships at the office or with clients.

9. Manifest success by eliminating self-judgement
Ever make a decision that in hindsight could have been handled differently and you carry the thought of “stupid, what were you thinking” around for days, months or even years? Did you ever stop to think exactly how many of those thoughts you continuously carry around with you? It’s mind boggling when you really think how hard we are on ourselves. Those thoughts only add fuel to the “I’m not good enough and I don’t deserve success” fire. When you replace that with more loving “I’m a magnificent human being and I’m doing the best that I can”, you’ll find that success seems to flow more easily towards you and it’s not fleeting.

As a conscious business development expert, I find that developing and implementing the proper business strategies is just as important as removing any limiting beliefs that hold you back. Learn to replace limiting beliefs with new thoughts that will actually help accelerate success at http://www.passion2prosperity.com